Digital marketing specialist

2 weeks ago

Kochi, India Acquarius Capstorm Limited Full time

Are you the growth leader we’re looking for?Are you data-driven and customer-obsessed? Do you love turning intent into pipeline? Can you partner with Sales, ship experiments fast, and scale what works? If you thrive in collaborative, high-ownership teams—and you’re excited to build a repeatable digital engine—this role is for you.About ResonateResonate is a fast-growing Australian Saa S company in the customer-experience space, trusted by leading Australian and international brands. We’re dynamic, curious and, above all, fun. Our culture is open and supportive—people who want to learn, grow and be part of something special do their best work here. It’s a great environment to build skills quickly while riding a rocket ship. We’re on an exciting journey and we’d love you to join us.Role summaryOwn end-to-end digital demand generation and website growth for our enterprise B2 B Saa S product. Plan and run campaigns, optimise the site, and turn traffic into qualified demos and pipeline—working closely with Sales and Product Marketing. Primary markets: Australia, USA, UK, and Europe.Quarterly outcomes (examples)Qualified demo requests from digital channelsMQLs from content/collateral and campaignsOrganic traffic growth and improved conversion ratesCustomer reviews (e.g., G2) via compliant, non-gated motionsWhat you’ll doRun campaigns: Search, Linked In, retargeting and partner/marketplace programmesWebsite & CRO: Own UX/speed/IA; A/B test pages, forms and offersSEO: Keyword strategy, on-page optimisation, internal linking; technical auditsReviews & marketplaces: Operate compliant review motions; optimise profiles and referral flowsAnalytics & ops: GA4, GSC, Tag Manager, pixels/UTMs, consent and conversion tracking; weekly dashboardsProspect lists: Build targeted lists for campaigns and SDR follow-upABM & Sales alignment: Target-

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