Head of Sales

23 hours ago

India Worko Full time

We are hiring for a leading Tea Brand , which has India's one of largest Tea Plantation & very strong presence in East & West India: Role Overview The National Head – HORECA & B2B will drive the overall growth, profitability, and expansion of Band's institutional business across hotels, corporates, hospitals, and new B2B segments. This role demands a hands-on leader who owns the P&L, builds meaningful client partnerships, and delivers operational excellence through a focused, mid-sized team. Key Responsibilities: Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors Develop and implement product demonstration strategies to effectively position Brand's premium teas and drive conversions Appoint and manage the right distributors, ensuring proper training, motivation, and business generation Develop and implement systems for distributor training, incentives, and accountability Identify and expand into new segments — including corporates, hospitals, universities, and emerging institutional categories Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation Continuously track market trends and competition to identify growth opportunities and optimize business strategy Requirements: Above 45 years+ with 20 years of proven experience in FMCG or allied industries Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers Not from commodity (staples, oils) or gourmet/luxury niche backgrounds Hands-on experience in product demonstrations, institutional selling, and customer engagement Strong experience in distributor appointment, training, and management Deep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and Institutions Proven ability to own P&L, scale business units, and deliver measurable growth Strong relationship-building and negotiation skills — both with clients and internal teams Leadership experience in managing mid-sized teams while maintaining high efficiency and output Entrepreneurial mindset with a focus on business expansion and execution excellence Mandatory Requirements: Above 45 years+ 20 years of proven experience in FMCG or allied industries Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers Not from commodity (staples, oils) or gourmet/luxury niche backgrounds Hands-on experience in product demonstrations, institutional selling, and customer engagement Strong experience in distributor appointment, training, and management Deep understanding of the HORECA ecosystem Proven ability to own P&L, scale business units, and deliver measurable growth Leadership experience in managing mid-sized teams

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