E-commerce Ads Campaign

4 weeks ago

New Delhi, India Full Marks Full time

Company Description

Full Marks Pvt Ltd is one of India’s fastest-growing educational publishing houses, dedicated to providing high-quality educational resources for students. With a wide range of books, question banks, and workbooks, we aim to elevate learning experiences. Our expanding e-commerce presence on platforms like Amazon and Flipkart is key to our growth strategy, and we’re looking for talented individuals to help us drive this forward.

Role Description

We are seeking a skilled E-commerce Ads Campaign & Product Management Specialist to manage ad campaigns and product listings across major e-commerce platforms. This role involves end-to-end management of Amazon and Flipkart ad campaigns, with a strong focus on achieving optimal ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sale) while strategically increasing brand awareness. The ideal candidate will be a data-driven marketer with a keen eye for budget planning and expansion opportunities.

Key Responsibilities

  • Campaign Management: Plan, execute, and optimise ad campaigns on Amazon and Flipkart to achieve set revenue and visibility targets.
  • Budget Planning: Develop sound budget plans that support campaign expansion while focusing on end sales revenue.
  • ROAS & ACOS Optimisation: Maintain desired ROAS and ACOS levels for sustainable growth.
  • Brand Strategy: Strategise and implement initiatives to enhance brand presence and awareness across e-commerce platforms.
  • Product Management: Oversee product listings and optimisation on Amazon and Flipkart, aligning with current market trends.
  • Data-Driven Decisions: Utilise analytical skills to interpret data and make informed campaign and product strategy decisions.
  • Collaboration: Coordinate with cross-functional teams to align campaign strategies with product goals and sales targets.

Qualifications and Skills

  • Proven experience with Amazon and Flipkart ad campaigns
  • Strong understanding of ROAS and ACOS metrics and strategies for optimisation
  • Demonstrated skills in product management for e-commerce platforms
  • Analytical abilities for data interpretation and budget planning
  • Excellent communication and collaboration skills

If you’re ready to drive impactful campaigns and manage a growing e-commerce portfolio with a leading educational publishing brand, we’d love to hear from you

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