Paid ads specialist

3 weeks ago


Delhi, India AdmitX Full time
Location: Mayapuri, Delhi (In-office)
Schedule: Monday - Saturday (WFO)
As a Paid Ads Specialist (PPC, Meta Ads, Linked In), you will play a crucial part in engaging our target audience through high-ROl campaigns and well-executed marketing strategies.
The selected candidate will develop and execute the performance marketing campaigns for Admit X.
Key Responsibilities:
Plan marketing campaigns in line with company services.
Manage advertising campaigns across Facebook, Instagram, Google Ads, and You Tube.
Continuously monitor and optimise for maximum ROI.
Design all creatives for performance marketing.
Plan targeted campaigns for students and implement personalised communication.
Track, analyse, and report on campaign performance metrics, focusing on improving the ROl.
Ensure efficient allocation of budget for optimal performance and ROI.
Key Metrics:
Marketing ROl for online business.
Increase in website traffic, conversion rates, and referrals.
Efficient marketing spend across channels (Facebook, Instagram, Google, You Tube, Whats App, email, SMS).
Requirements:
Mandatory 1-2 years of experience in performance marketing, preferably with an education brand.
Hands-on experience running paid ad campaigns on Facebook, Instagram, Google, and You Tube.
Familiarity with retention marketing tools (email, SMS, Whats App) to drive customer engagement and loyalty.
Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
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