PPC Manager

About the Role We are seeking a highly skilled PPC Manager with strong experience in the Travel / OTA industry to manage and scale our paid advertising campaigns across Google, Bing, Meta, and other paid platforms. The candidate must be an expert in generating high-quality calls and leads for Flight Booking, Hotel Booking, Car Rental, and Holiday Packages , specifically targeting USA, Canada, UK, and Australia .The ideal hire will have deep knowledge of travel keyword bidding strategies, call-focused campaign structures, compliance requirements, and ROI-driven optimization.Key Responsibilities PPC Strategy & Planning Develop and execute ROI-driven PPC strategies for international travel markets (US, CA, UK, AUS).Build campaigns specifically designed for:Call-only campaignsLead generationSearch campaigns for high-intent travel keywordsDynamic search ads (DSA)Remarketing/retargetingIdentify high-performance keyword clusters related to flights, hotels, routes, holiday packages, and urgent travel needs.Campaign Execution & Optimization Create, manage, and optimize paid search campaigns across:Google AdsBing AdsMeta Ads (Facebook/Instagram)Other relevant platforms (as required)Optimize bids, budgets, and quality scores to achieve CPL and CPA targets.Improve ad strength, landing page quality, and call conversion rate.Perform continuous A/B testing on:Ad copiesLanding pagesTarget audiencesBidding strategiesLead & Call Generation Build high-converting landing pages optimized for:Click-to-callInstant callbackQuote request formsEnsure campaigns generate:Verified inbound callsTravel inquiriesHigh-quality leads with booking intentCoordinate with the call center/sales team to review call quality and conversion ratios.Travel Domain Expertise Strong understanding of:Flight route search behaviorAirline fare trendsSeasonal travel demandHotel and travel package keyword patternsWork with the OTA product/content team to align ad strategy with:Popular travel routesDiscount offersLast-minute dealsFestive/holiday campaignsMonitoring, Reporting & Analytics Monitor campaign performance daily and adjust strategies to maximize ROI.Track KPIs including:CPLCPACTRConversion rateCall volumeBookings generated through paid adsUse analytics tools such as:Google Analytics / GA4Google Tag ManagerCall tracking tools (CallRail, Ringba, etc.)Prepare weekly and monthly performance reports with actionable insights.Compliance & Quality Control Follow all ad platform policies and maintain full compliance.Ensure ad content and landing pages meet Google Ads Travel vertical requirements .Avoid any misleading or non-compliant ad practices.Maintain high reputation scores for accounts to avoid suspensions.Required Skills & Experience 3–6 years of PPC experience , with at least 2 years in the Travel / OTA domain .Proven record of generating high-quality calls and leads for international travel markets.Expert-level knowledge of:Search campaignsCall-only adsSmart biddingManual CPCDSARemarketingStrong analytical and Excel/reporting skills.Ability to work under pressure with daily booking targets.Excellent communication and teamwork skills.Must have a clean professional background with no involvement in any policy-violating or fraudulent advertising activities.Preferred Qualifications Experience running large budgets ($20,000–$100,000+ per month).Familiarity with travel agency compliance and verification requirements.Knowledge of landing page optimization tools (Unbounce, Instapage, WordPress).Experience with WhatsApp lead generation and multi-channel targeting.Understanding of Google Ads