Product Manager

1 week ago

Gurgaon, India NIIT Limited Full time

Product Marketing & GTM Lead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI. Collaborate with Product, Design, and Sales to ensure consistent narrative across landing pages, lead journeys, and CRM. Performance Marketing & Funnel Efficiency Partner with the Performance Marketing team to lower CAC while improving lead quality and conversion. Identify and plug funnel drop-offs using behavioral data and CRO tactics (A/B testing, heatmaps, user session insights). Align marketing campaigns with product flows to create a seamless top-to-bottom funnel experience. Define attribution frameworks and ensure clean data capture across platforms (GA4, Meritto, Power Bi, etc.). SEO, AEO & Organic Growth Own organic growth strategy with focus on both Search Engine Optimization and Answer Engine Optimization (AEO) for AI-driven platforms like ChatGPT, Gemini, and Perplexity. Build topical authority across priority domains (AI, Data Science, Digital Marketing, BFSI, etc.). Improve discoverability, click-through, and engagement through structured content, schema, and conversational SEO. Monitor keyword rankings, content performance, and intent coverage to fuel sustained organic growth. Translate marketing insights into product hypotheses and validate through experiments. Leverage AI tools to personalize user journeys and content recommendations based on behavior and intent. Project Management & Cross-Functional Alignment Manage end-to-end project timelines across GTM, website changes, and marketing-product integration. Collaborate with internal and external teams (Performance, SEO, Tech, Creative, Product) to ensure timely delivery. Drive alignment through regular reviews on funnel performance, AI experimentation, and lead quality outcomes. 5–10 years of experience in Product Marketing / Growth / Performance / Product Management, preferably in EdTech or SaaS. ~ Proven record of driving CAC reduction, V2L improvement, and mid-funnel performance uplift. ~ Deep understanding of SEO + AEO, conversion funnels, and AI-driven personalization. ~ Strong data skills , comfort with GA4, Data Studio, Looker, Search Atlas, or equivalent analytics stacks. ~ Experience with CRM and automation tools (e.g., Meritto, HubSpot, WebEngage). ~ Reduction in CAC / MCAC across digital funnels.

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