Digital Marketing Manager

2 weeks ago

Gurgaon, India Moksha Media Group Full time

Position : Performance Marketing Manager

Experience : Minimum 4 years

Location : Gurgaon

Department : Performance Marketing

Salary : 9- 10LPA max

Job Overview:

We are seeking an experienced and results-driven Performance Marketing Manager to lead and manage our digital marketing efforts across multiple channels. The ideal candidate will have a strong background in paid media campaigns, analytics, and optimization strategies to drive measurable growth and ensure our marketing campaigns perform effectively. As a key player in our marketing team, you will be responsible for driving ROI, improving customer acquisition, and managing budgets to achieve strategic business objectives.

Key Responsibilities:

  1. Campaign Strategy & Execution:
  • Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
  • Manage end-to-end campaign execution, from planning, budgeting, and creative development to launch, monitoring, optimization, and reporting.
  • Analyze and evaluate market trends and customer insights to inform campaign strategy.
  1. Performance Analysis & Optimization:
  • Continuously monitor, analyze, and optimize campaign performance to ensure KPIs are being met (ROAS, CPC, CPA, CTR, etc.).
  • Use A/B testing, multivariate testing, and other techniques to optimize ad creatives, landing pages, and funnels.
  • Prepare regular reports on campaign performance and key metrics, providing actionable insights to improve future campaigns.
  1. Budget Management & Forecasting:
  • Develop and manage budgets for paid marketing campaigns, ensuring cost-effective allocation across channels.
  • Monitor daily/weekly spending to avoid budget overruns and ensure efficient use of marketing spend.
  • Forecast and plan campaigns in line with marketing and business goals.
  1. Collaboration with Teams:
  • Work closely with the creative team to develop and optimize high-converting ad creatives and landing pages.
  • Collaborate with the data analytics and product teams to align marketing objectives with product launches and initiatives.
  • Partner with other marketing functions (organic, email, content, etc.) to ensure alignment in overall marketing strategy.
  1. Market & Competitor Analysis:
  • Stay up-to-date with industry trends, competitor activities, and new digital marketing tools and platforms.
  • Conduct in-depth competitor analysis and recommend strategies to maintain a competitive edge in the market.
  1. Reporting & Analytics:
  • Regularly report on campaign performance and key metrics to stakeholders.
  • Utilize Google Analytics, UTM parameters, and other tracking tools to measure ROI and attribution across digital channels.
  • Provide actionable insights for continuous improvement and scaling of successful campaigns.

Qualifications:

  • Education : Bachelor’s degree in Marketing, Business, or related field.
  • Experience : Minimum of 4 years of hands-on experience in performance marketing, digital advertising, or a related field.
  • Expertise : Strong knowledge of performance marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, Display, YouTube, and affiliate marketing.
  • Tools : Proficiency in using tools like Google Analytics, SEMrush, Google Ads, Facebook Ads Manager, Excel (advanced), and any other relevant performance marketing tools.

Skills :

  • Hands-on experience with Google and Meta platforms.
  • Proficiency in Performance Marketing, including Basic Search and Display Lead Campaigns.
  • Experience in Branding campaigns like YouTube
  • Display, Video Views, and Awareness Campaigns.
  • Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
  • Proven experience in managing budgets and achieving KPIs.
  • Excellent project management and organizational skills.
  • Strong communication skills to work effectively with cross-functional teams.

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