Marketing Media Planning Lead

5 days ago

Delhi, Delhi, India Jaipuria Institute of Management Full time
To lead and execute marketing and media initiatives that enhance the brand visibility, positioning, and engagement of Jaipuria Institute of Management across all campuses. The role involves planning, strategizing, and implementing marketing campaigns—both online and offline—aimed at increasing admissions, corporate connect, and brand equity in alignment with institutional goals.

Strategic Marketing & Branding

Develop and implement an integrated marketing strategy for admissions, placements, academic programmes, events, and corporate outreach.

Ensure consistent brand messaging across all platforms—print, digital, broadcast, and on-ground.

Design and roll out brand campaigns (e.g., Open House, Convocation, Faculty Development Programmes) for internal and external audiences.

Digital Marketing & Web Presence

Lead digital campaigns across platforms (Google, Meta, LinkedIn, etc.) to generate quality leads and improve digital visibility.

Manage agency partners for SEO/SEM, social media marketing, content development, and digital creatives.

Regularly update and audit the website for user experience, accuracy, SEO performance, and analytics.

Social Media & Content Strategy

Oversee the content calendar and storytelling for Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Curate engaging narratives showcasing student life, placements, faculty achievements, research, alumni, and campus events.

Promote user-generated content, influencer engagement, and campus branding through strategic content initiatives.

Print & Outdoor Media

Manage print media buying, creative conceptualization, ad releases, and press communications for campaigns.

Oversee outdoor branding (hoardings, bus shelters, metro branding) aligned with campus-specific needs.

Event & PR Management

Design media strategy and collaterals for flagship events: Build and manage media relationships for press releases, coverage, and institutional announcements.

Ensure visibility of brand Jaipuria in top-tier media publications.

Prepare and manage the annual marketing budget in alignment with goals.

Track ROI on campaigns using tools like Google Analytics, Meta Manager, and other CRM/Lead Management systems.

Submit periodic reports on campaign performance, brand metrics, and student engagement analytics.

Collaboration & Team Management

Collaborate with senior leadership team to align them on Brand and Marketing agenda.

Guide and coach a team of 5 to 7 Managers/Dy Managers and delegate the task as per their potential.

Strategic Marketing Planning

Digital Marketing and Lead Generation

Brand Storytelling and Content Strategy

Campaign Execution and Performance Analysis

Stakeholder Management and Vendor Coordination

Strong Communication and Media Handling Skills

Qualifications & Experience:

~ Postgraduate in Marketing, Mass Communication, or related field (MBA preferred).

~10–15 years of relevant experience in Education / Edu Tech with at least 5 years in a leadership marketing role.

~ Strong understanding of digital platforms, marketing analytics, media buying, and institutional branding.

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