Marketing Lead

This role acts as the custodian of a premium F&B brand's identity, driving the overall brand strategy, digital presence, and creative direction. The core mission is to unify the brand voice across all channels, from social media and digital campaigns to in-store retail experiences and packaging. This position is pivotal to the company's growth as it bridges the gap between creative storytelling and data-driven performance, ensuring the brand scales effectively while maintaining its heritage and premium positioning. Role: Brand & Marketing Lead ~ Experience Required: 5+ years ~ Compensation: Client’s Industry: Food & Beverage (F&B) | 30+ years in existence, 250+ crore in revenue ~ Travel Requirements: Some amount of travel within the city and outside the city may be required ~ Employment Type: Full-time ~ Work Arrangement: Work from Office (WFO) ~ Our client is a leading F&B brand known for its premium products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce. With over three decades of legacy and state-of-the-art manufacturing, they are in a phase of dynamic growth, modernizing their operations to serve millions of customers while maintaining their core value of excellence. Work with the agency on monthly content calendars, brand storytelling, and platform-specific strategies. Oversee quality of content -copy, design, reels, videos, ensuring they match brand tone and visual standards. Plan and execute brand campaigns (festive, seasonal, product, digital, in-store). Create campaign briefs, messaging, and rollout plans across digital and offline channels. Ensure campaigns reflect the brand’s premium positioning and heritage. Creative & Design Team Oversight Manage the in-house design team for all assets across digital, print, packaging, and retail branding. Ensure visual consistency, quality control, and adherence to brand guidelines. Approve all creative outputs before release. Photoshoots & Video Production Conceptualise and manage product, lifestyle, and brand shoots. Ensure shoot outputs are high-quality, brand-aligned, and delivered on schedule. Performance Marketing Supervision Work with the performance marketing agency to define targets and optimise campaigns. Review media plans, ad creatives, landing pages, and performance dashboards. Monitor weekly performance and guide improvements. Website & E-commerce Experience Oversee website content updates, UX enhancements, homepage banners, and product uploads. Coordinate with relevant teams and agencies to maintain a smooth browsing and checkout experience. Ensure digital assets are refreshed for festivals, campaigns, and product launches. Communication & Brand Language Maintain consistent brand tone and messaging across all communication channels - digital, packaging, retail, corporate decks, internal communication, emailers, and customer-facing content. Review and approve key brand copy and campaign lines. Work closely with Design, Retail, E-commerce, Corporate Sales, Customer Experience, and Product teams. Support new product launches, in-store branding, gifting initiatives, and store openings. Track performance across social, website, marketing campaigns, and offline activities. Prepare monthly marketing reports with insights and next steps. Use consumer, category, and competitor insights to shape marketing strategy. Full-time Bachelor's degree. ~5-8+ years of experience in brand or digital marketing, ideally within FMCG, F&B, or premium consumer brands. ~ Strong understanding of social media, digital marketing ecosystems, and consumer behavior. ~ Experience managing both internal creative teams and multiple external agencies. ~ Strong visual sensibility combined with excellent project management skills. MBA or Master's degree in Marketing, Business, Communications, or a related field. ~ A proven track record of handling "phygital" marketing (bridging physical retail with digital experiences). Digital & Marketing Analytics Tools (e.Google Analytics, Meta Business Suite). ~ Project Management & Collaboration Tools. ~ Familiarity with Content Creation/Design workflows. Health Insurance ~ Meal at the Office ~ Annual Festive Bonus ~ Employee Discount Across the Brand's Retail Outlets Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs,