Marketing strategist

4 weeks ago

Gurgaon, India 32nd Full time

About PAWS Paws is committed to delivering the highest quality, fresh, and natural pet food solutions, enhancing the health and happiness of pets while providing unparalleled convenience and care to their owners. The pet food industry in India is dominated by processed products that often compromise pet health and well-being. These products are laden with preservatives, artificial colours, and low-quality ingredients, leading to various health issues, including obesity, allergies, and digestive disorders. Additionally, the market lacks transparency, leaving pet owners with limited knowledge about the true quality of their pets' food. We aim to make better, fresher pet food accessible to as many pets and pet parents as possible, positively impacting lives by helping pets live longer, healthier, and happier. Do our values speak to you? Quality : PAWS uses only the finest ingredients, sourced responsibly and sustainably, to create our pet food products. Innovation : We continuously research and develop new formulas to meet the evolving needs of pets, ensuring they receive optimal nutrition at every life stage. Transparency : PAWS is committed to providing clear and honest information about our ingredients and processes, allowing pet owners to make informed choices. Sustainability : We strive to minimize our environmental impact by using eco-friendly packaging and supporting sustainable farming practices. Company Perks As a team member at PAWS, we value your innovative spirit, entrepreneurial mindset, and dedication to positively impacting pets and their owners. Here are some perks you can look forward to: Opportunities for career advancement in a growing startup A collaborative, creative, and pet-loving team environment Flexibility in work hours and the potential for remote work About the role As the Marketing Strategist & Creative Lead, you will be joining our early-stage team as the first marketing hire. This role will involve shaping the PAWS brand identity, positioning it as a trusted name in fresh pet food. You will have the opportunity to drive brand growth through creative and data-driven strategies, innovative campaigns, and partnerships within the pet community. What You Will Be Doing Brand Strategy : Develop and implement brand strategies that align with our mission and vision, emphasizing quality, innovation, transparency, and sustainability. Creative Campaigns : Conceptualize and execute innovative marketing campaigns across social media and digital platforms to enhance brand visibility. Content Creation : Produce engaging content that educates pet owners about nutrition and fresh food diets. Marketing Strategy : Build data-driven marketing plans that are responsive to trends, optimize ROI, and expand our reach. Process-Driven Optimization : Design and implement structured workflows to enhance marketing efficiency, ensuring that campaigns are impactful, measurable and scalable across all digital platforms. Partnerships & Community Building : Identify influencers and partners to foster a community of pet advocates. Multi-Hat Role : Collaborate on startup tasks, including customer engagement, market research, and product development. What You Bring to the Table Experience in brand strategy, digital marketing, or content creation A passion for pets and a keen interest in pet health and wellness The ability to think creatively and execute innovative ideas with a high level of autonomy Strong collaboration skills to work effectively across teams Digital-First Mindset : Strong expertise in digital marketing trends, social media algorithms, and engagement tactics to create highly impactful campaigns Quantitative Approach: Ability to leverage data analytics and set up systems to measure and optimize marketing performance across digital channels Experience in creating visually compelling narratives and content that resonates with a diverse audience and clearly communicates the brand's mission. Comfortable working in a startup environment where roles can evolve, with the agility to pivot and tackle a range of responsibilities. What Really Wows Us A deep understanding of the pet food industry and/or FMCG brands Entrepreneurial DNA and a high-ownership approach toward challenges Growth Mindset and Continuous Learning : A proactive approach to staying updated with the latest industry trends, tools, and techniques, paired with a commitment to personal and professional growth in a rapidly evolving market.

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