Crm specialist

3 weeks ago

Bangalore, India Talent Corner HR Services Pvt Ltd Full time

CRM Specialist We are hiring for one of our Client who is in to Kids wear- Ecommerce and looking for a CRM Specialist. 2 to 4 years of proven experience creating successful campaigns for direct-to-consumer / e-commerce. Key Responsibilities: ● Develop the retention marketing calendar working cross-functionally with the Marketing, Merchandising and Creative teams to ensure all campaigns are aligned with the overall marketing calendar ● Understand the customer journey and refine the channel contact strategy to meet customers within each lifecycle stage ● Develop a push, email, WA/SMS and other channels roadmap to optimize engagement and drive revenue through repeat and retention ● Own Retention Tools and Solutions (Mo Engage, Clevertap, GA) ● Own campaigns (SMS, Whats App, Push App) from briefing to deployment ● Oversee the QA process; testing, proofs, striving for 100% accuracy within content and target audience(s) ● Implement best practices and technology standards, ensuring our marketing efforts are in compliance with brand guidelines and regulations ● Execute all analytics reporting, including presenting key insights and recommendations and lead meetings ● Look at developing new features for Customers on the App ● Drive high performance from direct reports and stakeholders Requirements: ● 2-4 years of experience creating successful campaigns for direct-to-consumer / e-commerce ● Laser focus on understanding and improving customer journeys to improve repeat and retention ● Experience with Analytics tools such as GA, Branch, and Retention Tools such as Mo Engage clevertap ● Strong analytical skills and experience analyzing campaign performance ● Experience with data management, analysis, presentation, reporting, and tracking tools (Excel, Pivot Tables) ● Ability to not only report, but also provide recommendations for future improvements, is a must ● A strong work ethic plus demonstrated problem-solving capabilities. ● Ability to use information, data, and resources to proactively identify and solve problems to get the job done ● Basic knowledge of HTML and CSS ● Effective time management in a professional setting ● Excellent verbal and written communication Interested candidates can send resume on

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