Performance Marketing Manager

Title: Performance Marketing Manager Location: Bangalore (Onsite Only) Company: Nuwizo Digital Employment Type: Full-Time Experience Required: 5+ years in performance marketing About Nuwizo Digital: Nuwizo Digital is a full-service digital marketing agency based in Bangalore, committed to driving real, measurable growth for our clients. We specialize in data-driven marketing, full-funnel performance strategies, and high-ROI digital campaigns across industries. Our team is passionate about combining strategy, creativity, and analytics to craft impactful marketing solutions that generate results. We’re now looking for a Senior Performance Marketing Manager to join our team onsite in Bangalore — someone who thrives in a fast-paced agency environment and has a strong command of all things performance marketing. Role Overview: The Senior Performance Marketing Manager will be responsible for planning, executing, managing, and optimizing high-performance digital campaigns across platforms like Google Ads , Meta Ads (Facebook/Instagram) , and LinkedIn Ads . You will lead full-funnel campaign strategies (TOFU, MOFU, BOFU) while integrating ATL , BTL , and TTL methodologies. Your goal: drive high-quality traffic, conversions, and business growth for our clients. This role requires strong technical knowledge, creative thinking, analytical skills, and experience working directly with clients and internal teams. Key Responsibilities: Strategy & Campaign Management Develop and implement full-funnel digital marketing strategies (TOFU, MOFU, BOFU) tailored to each stage of the customer journey. Plan and execute campaigns across Google Ads , Meta Ads (Facebook/Instagram) , and LinkedIn Ads , with advanced segmentation and audience targeting. Integrate ATL (Above the Line) , BTL (Below the Line) , and TTL (Through the Line) marketing techniques into digital media planning. Create scalable strategies for both lead generation and e-commerce/conversion-driven campaigns. Ensure proper UTM tagging, tracking, and attribution are in place for accurate campaign performance insights. Analytics, Optimization & Budgeting Monitor, analyze, and report on key performance metrics: CPC, CTR, CPA, ROAS, CVR , and LTV . Perform A/B testing across creatives, landing pages, and ad copy to optimize campaign performance. Build and manage ad budgets efficiently, ensuring maximum ROI and low cost-per-acquisition. Use Google Analytics , Google Tag Manager , Looker Studio , and CRM data for data-driven decision-making. Apply attribution modeling (last-click, data-driven, linear, etc.) to assess true campaign performance across the funnel. Creative & Ad Copy Strategy Collaborate with content and design teams to develop compelling ad creatives and ad copy for multiple personas and funnel stages. Bring a creative and data-backed approach to messaging, layout, and design that drives engagement and conversions. Provide strategic input on ad copywriting , creative testing, and messaging optimization. Client Communication & Reporting Serve as a senior-level point of contact for client accounts, aligning marketing strategies with client goals. Deliver monthly and quarterly performance reports , insights, and strategic recommendations. Advise clients on opportunities, new strategies, and channel expansion based on campaign performance data. Team Collaboration & Innovation Collaborate with internal teams (creative, SEO, content, dev) to align campaign strategies with broader digital marketing goals. Keep up with platform updates, industry trends, and emerging technologies to ensure campaigns stay ahead of the curve. Contribute to the creation and improvement of internal SOPs, workflows, and reporting templates. Mandatory Skills & Qualifications: Platform & Technical Expertise 5+ years of hands-on experience in performance marketing within an agency or fast-paced environment. Proven success with Google Ads (Search, Display, YouTube) , Meta Ads (Facebook, Instagram) , and LinkedIn Ads . Proficient in campaign setup, advanced audience targeting, bid strategy selection, and scaling. Experience with remarketing , dynamic ads , and custom/conversion audiences . Strong understanding of Google Analytics (GA4) , Google Tag Manager , and CRM platforms (e.g., HubSpot, Salesforce). Comfortable using data visualization tools (e.g., Looker Studio, Supermetrics) Strategy & Funnel Understanding Deep understanding of TOFU, MOFU, BOFU strategies for both B2B and B2C campaigns. Strong grasp of marketing funnel dynamics , customer journey mapping , and lifecycle marketing . Experience integrating ATL, BTL, and TTL strategies to drive awareness, engagement, and conversions. Ad Copy & Creative Thinking Experience in conceptualizing and optimizing ad copy that converts, for paid social and search platforms. Ability to work with design and content teams to drive creative testing and message-market fit . Analytical & Optimization Skills Strong analytical mindset — capable of interpreting data to drive decisions. Ability to conduct ROI analysis , budget forecasting , and performance diagnostics . Experience with attribution modeling , multi-channel tracking , and conversion rate optimization (CRO) . Soft Skills & Leadership Excellent communication and presentation skills — ability to explain complex data clearly to stakeholders and clients. Strong project management and time management skills. Experience mentoring junior team members or managing small teams is a plus. Proactive, problem-solving mindset with the ability to handle pressure and deadlines.