Performance marketing manager

3 weeks ago


Bangalore, India Airlearn Full time

About the Role : We are looking for a Performance Marketing Manager to lead our user acquisition and growth initiatives. As a Performance Marketing Manager, you will own the end-to-end management of digital marketing campaigns across multiple channels, optimize creatives, and manage budgets to maximize ROI. You will work closely with cross-functional teams to build brand awareness and drive user acquisition in a fast-paced startup environment. Key Responsibilities: ● Planning, executing, and optimizing paid marketing campaigns across platforms (Youtube, Facebook, Instagram, Tik Tok, and others etc.) to drive app installs and user engagement ● Developing, managing and optimizing campaign creatives and messaging in collaboration with design and content teams to deliver compelling ad campaigns ● Manage the marketing budget effectively, ensuring strong ROI and CAC optimization. ● Continuously analyze campaign performance, generate insights, and implement data-driven strategies for scaling. ● Drive A/B testing across creatives, audiences, and landing pages. ● Collaborate with product, growth, and analytics teams to align marketing efforts with business goals. Requirements: ● 3+ years of experience in performance marketing with a proven track record of scaling paid campaigns. ● Must have experience in handling marketing budgets ● Prior experience in working with consumer companies (Ed Tech, Consumer Tech, Fin Tech, or similar high-growth domains) ● Strong hands-on expertise in Google Ads, Meta Ads Manager, UAC, and other app marketing platforms. ● Experience managing campaign creatives and collaborating with designers or creative agencies for high-quality campaign execution. ● Analytical mindset with strong knowledge of attribution models, app analytics (Apps Flyer/Adjust), and reporting tools. ● Excellent communication and collaboration skills.



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