Avanzar Health | Social Media Marketing Executive

2 weeks ago

india Avanzar Health Full time

SOCIAL MEDIA MARKETING EXECUTIVE / ANALYST FOR A DIGITAL GROWTH AGENCY



Work Location: Remote. Work from home.




# Position 1: Social Media Executive / Sr Executive (6-24 months experience)


Support organic social media management (across Facebook, Instagram, YouTube, LinkedIn, and Twitter) by creating engaging content, conducting competitor research, and assisting in community-building efforts to enhance brand visibility and engagement. Freshers with a solid 6+ months of social media internship experience are also encouraged to apply.


# Position 2: Social Media Analyst (2-4 years experience)

Develop and optimize organic social media strategies across Facebook, Instagram, YouTube, LinkedIn, and Twitter, focusing on content performance analysis, competitor insights, and long-term engagement tactics, while maintaining strong client servicing skills.




We are a growing digital agency and can offer you a good growth career with flexibility to work from your home.



SOCIAL MEDIA ORGANIC MANAGEMENT:

# Content Strategy & Planning:

  • Develop comprehensive content strategies tailored to each platform (YouTube, Instagram, LinkedIn, etc.).
  • Focus on long-term campaign ideas that align with client brand goals and resonate with target audiences.
  • Design content plans emphasizing the user journey, identifying content that nurtures and guides followers from discovery to advocacy.

# Competitive Research & Content Optimization:

  • Conduct thorough competitor analysis to identify high-engagement posts, trending content types, and effective strategies.
  • Continuously research best practices in health and wellness content to innovate and refine content approaches.
  • Regularly audit the content’s effectiveness, adjusting strategies to optimize for organic reach and engagement.

# Engaging Content Creation:

  • Ideate content with high interaction potential, focusing on relatable, informative, or inspiring themes that are authentic to the client’s brand.
  • Collaborate with designers and video editors to create visually appealing, interactive, and story-driven content.
  • Utilize AI tools and editing software to streamline content creation, ensuring a faster turnaround.

# Community Building & Collaboration:

  • Initiate community-building activities such as user Q&As, expert live sessions, and community shoutouts to foster loyalty and interaction.
  • Explore collaboration opportunities with influencers, industry experts, and complementary brands to increase reach and engagement organically.

# Organic Boosting Tactics:

  • Utilize boosting tools strategically to increase post visibility, likes, and engagement on key posts or new campaigns.
  • Analyze boosted posts to understand what content attracts more organic followers and refine strategies accordingly.

# Client Servicing:

  • Engage in regular coordination with clients to update on strategy, progress, and outcomes.
  • Manage new requirements and feedback, coordinating with other teams (Design, SEO, Website) to align on client goals.
  • Conduct monthly and weekly update calls, providing insights into organic performance and ensuring client satisfaction.
  • Smoothly handle client escalations, adapting strategies as needed to address any issues.




Requirements:
  • 1-4 years of experience focused on organic social media management, community building, and content strategy.
  • Strong ability to identify and adapt to new organic trends and platform updates.
  • High-level proficiency in research, competitive analysis, and content planning.
  • Proficiency with design collaboration tools and basic knowledge of photo/video editing software for managing organic content.
  • Strong client communication skills, capable of managing client expectations and handling feedback.

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