Senior Marketing Manager and Communications
3 days ago
Job Title: Senior Manager, Marketing and Communication
Location: Bengaluru, Karnataka
Company: Elior India
About Us:
Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service.
Purpose:
The overall purpose is to lead the Marketing, Communication initiatives and create brand awareness. Developing marketing campaigns aligned with Elior India business goals.
Requirements:
- Analyze market trends, track campaign performance & adjust strategies as needed to optimize results
- Organizing and overseeing strategic branding/communication campaigns and promotional events
- Execute and oversee all marketing activities related to Print Media, Digital Marketing, Public Relations and event planning etc
- Driving PR through media connects over multiple channels
- Branding internally for existing and new clients.
- Collaborate closely with sales and operations teams for branding across all channels.
- Coordinate Public Relations and outreach initiatives on regular basis, including media & press releases, company announcements etc.
- Collaborate with PR agencies to for Brand positioning if any
- Market research and competition mapping. Guide the sales team to arrange for competitor information (services, campaigns etc.) and Contribute to sales enablement, networking, trade shows and events.
- Track actual spends and ensure costs are within the overall budget allocated
- Develop and execute comprehensive marketing strategies to drive brand awareness, client engagement and revenue growth.
- Develop and execute social media strategies that align with business goals and enhance brand visibility
- Identify trends, opportunities, and competitor activities to drive engagement and traffic.
- Create and maintain a content calendar to ensure timely and relevant content is published across platforms.
Qualification and Skills Required:
- Graduate / MBA
- 10+ years of relevant experience in Marketing & Communication
- Proven experience in developing marketing strategies and communication for Corporates
- Exposure to industries like Food Services, Catering, Hotels, Hospitality & facilities & FMCG
- Good communication skills
- Strong interpersonal relationships
- Ability to inspire team
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Proficiency in Microsoft Office Suite.
- A proven track record of creating and implementing successful marketing campaigns.
Note: The role may require travel between multiple sites.
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