Media buyer

Job Title: Media Buyer (Meta Ads Specialist)Location: New Delhi (On-site, Full-time)Company: India Photographers Club (IPC)Reporting To: Marketing Head / FoundersKey Performance Indicators (KPIs) — Read This Before ApplyingWe are looking for a Performance-Driven Media Buyer who can scale large Meta ad accounts with data-backed precision — not someone who wants to experiment at our cost.If you cannot confidently handle ₹1.5 to ₹2 lakh daily ad spend with CPL stability and consistent ROAS , please do not apply.Your success will be measured by hard numbers — not effort, but outcomes :CPL Stability: Maintain target CPL even during scaling.ROAS Growth: Deliver measurable and profitable return on ad spend.Lead Quality: Generate high-intent, conversion-ready leads.Scaling Efficiency: Scale budgets aggressively while maintaining profitability.This is a role for someone who understands Meta scaling psychology , campaign architecture , and funnel optimization — not a trial-and-error executor.About the Company India Photographers Club (IPC) is India’s largest community for professional photographers and filmmakers. Founded by IIM alumni , IPC empowers photographers to grow their businesses through training, mentorship, and marketing systems.With over 1 lakh+ photographers trained , IPC has become a national ecosystem helping wedding photographers build profitable, sustainable businesses.About the Role We are seeking a Meta Ads Scaling Expert who can strategize, manage, and scale our Meta ad accounts to drive leads for IPC’s online programs, webinars, and masterclasses.You will be responsible for owning the ad accounts — designing high-performing campaign structures, optimizing for stable CPL, and ensuring strong ROAS even as spends increase.Key Responsibilities1. Campaign Planning & Execution Build and execute advanced Meta ad campaign structures (CBO, ABO, Retargeting, Lookalikes, Advantage+).Launch and scale lead generation funnels across multiple campaigns and audiences.Conduct continuous A/B testing for creatives, ad copies, audiences, and placements.Monitor performance daily and make data-driven optimization decisions.2. Performance Analysis & Optimization Analyze campaign data to maintain CPL stability across scale.Identify bottlenecks in funnel performance and resolve them proactively.Track KPIs such as CTR, CPM, CPL, ROAS , and conversion rates.Share weekly growth reports with insights, learnings, and next-step strategies.3. Cross-Team Collaboration Work closely with the creative, funnel, and copywriting teams to align ad content with landing page experiences.Collaborate with founders and senior marketers to evolve ad strategies based on business goals.4. Growth Experiments Launch innovative campaign formats to discover new high-performing audience pockets.Explore complementary ad channels (Google, You Tube) once Meta scaling is stable.Stay ahead of Meta algorithm updates, leveraging automation and AI tools for smarter optimizations.Expected Outcomes Stable CPL even as budget scales 3x–5x.Positive and growing ROAS across all campaigns.Predictable lead volume and quality for every campaign.Weekly reporting with actionable insights and next-step scaling strategies.Qualifications & Skills 2+ years of hands-on experience managing Meta Ad accounts with ₹50 lakh+ monthly budgets.Proven record of maintaining CPL and achieving ROAS while scaling.Strong analytical mindset with data interpretation and optimization expertise.Deep understanding of sales funnels , ad testing frameworks , and buyer psychology.Proficiency in Meta Ads Manager, Pixel & Conversion API setup, and campaign tracking tools.Excellent communication skills and ownership-driven attitude.Bachelor’s degree in Marketing, Business, or related field preferred.Ideal Candidate Profile You’ve scaled Meta accounts beyond ₹1.5–2 lakh daily spends and still kept CPL under control.You’re analytical, experimental, and obsessed with performance metrics.You understand funnel math — not just ad creatives.You’re proactive, decisive, and deliver results without micromanagement.Our Core Competency for YOU Direct mentorship from IIM founders with deep expertise in performance marketing.Manage and scale high-budget national campaigns impacting thousands of photographers.Opportunity to own the media buying function end-to-end.Competitive salary + performance-based incentives tied to ad ROI.Would you like me to now create a Linked In-optimized version (with short, punchy lines, emojis, and formatting that boosts visibility and application quality)? It’ll be ready-to-post and tailored to attract only serious performance marketers.