Meta ads media buyer

5 days ago


Delhi, India Per4mance Guru Full time

Hiring: D2 C Meta Ads Media Buyer (2+ Years Experience)We're looking for a talented and experienced Meta Ads Media Buyer with a proven track record in the Direct-to-Consumer (D2 C) e-commerce space. If you're passionate about driving measurable results through Meta advertising and have a deep understanding of the D2 C landscape, we want to hear from youIn this role, you'll be responsible for planning, executing, and optimizing high-performing Meta advertising campaigns (Facebook & Instagram) to drive sales and achieve critical KPIs for our D2 C brands.What You'll Do:- Develop and implement comprehensive Meta ad strategies aligned with D2 C business goals (e.g., conversions, ROAS).- Set up, launch, and manage campaigns across Facebook and Instagram, utilizing various ad formats.- Conduct in-depth audience research and segmentation to target relevant D2 C customer groups.- Implement and manage rigorous ad creative testing (A/B testing) to identify effective visuals and copy.- Monitor daily campaign performance metrics (e.g., ROAS, CPA, conversion rate) and proactively optimize campaigns to maximize ROI.- Manage and allocate advertising budgets efficiently.- Utilize Meta Ads Manager, Google Analytics, and other tools to track and report on campaign performance.- Provide regular, insightful reports to stakeholders, highlighting key learnings and recommendations.- Collaborate closely with creative teams to develop compelling ad creatives.- Stay up-to-date with the latest Meta ad platform updates and D2 C digital marketing best practices.What We're Looking For:- 2+ years of hands-on experience as a Meta Ads Media Buyer, with a mandatory focus on D2 C e-commerce brands.- In-depth expertise in Meta Ads Manager, including campaign structures, advanced targeting, bid strategies, and optimization techniques.- Strong understanding of the D2 C landscape (e.g., sales funnels, customer lifetime value, direct attribution).- Excellent analytical skills with the ability to interpret data and make data-driven decisions.- A performance marketing mindset with a clear focus on driving measurable results.- Exceptional written and verbal communication skills.- Proven experience in managing and optimizing advertising budgets.- Familiarity with e-commerce platforms like Shopify is a plus.



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