Search Engine Optimization Specialist

3 days ago

Gurgaon, India TrucksUp Full time

We are seeking a results-driven SEO Specialist responsible for improving organic visibility, search rankings, and digital performance across web and mobile platforms. The role involves SEO strategy, ASO initiatives, content optimization, reporting, and continuous performance enhancement.Key Responsibilities:Search Engine Optimization (SEO):- Conduct keyword research to identify high-intent and relevant opportunities.- Optimize website pages, landing pages, and blogs for effective on-page SEO.- Enhance technical SEO elements including page speed, crawlability, and indexing.- Build high-quality backlinks to strengthen domain authority.- Track and analyze performance through Google Search Console, Google Analytics, SEMrush, etc.- Prepare weekly SEO reports with insights, trends, and actionable recommendations.App Store Optimization (ASO):- Optimize app titles, descriptions, keywords, screenshots, and metadata.- Improve Play Store & App Store visibility, ranking, and conversion.- Conduct competitor analysis, benchmarking, and keyword research.- Execute A/B testing for icons, screenshots, and promotional videos.- Monitor app rankings, reviews, retention, and engagement metrics.Content Writing:- Create SEO-friendly, engaging, and keyword-rich content for blogs, landing pages, and app listings.- Align content with brand voice, audience intent, and search trends.Requirements:- Proven experience in SEO & ASO strategy and execution.- Strong understanding of search algorithms, keyword tools, and analytics platforms.- Excellent writing, analytical, and problem-solving skills.- Familiarity with industry tools (SEMrush, Ahrefs, GSC, GA, Play Console, App Store Connect, etc.).

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