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Media planner

3 weeks ago

Bengaluru, Karnataka, India Kapiva Full time
About Kapiva:
Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India's ancient food traditions to modern-day consumers.
Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature's Basket, Noble Plus etc.) & are funded by India's best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3 One4 Capital & Jetty Ventures.
The team at Kapiva is headed by the Co-Founders:
Ameve Sharma: Kinsey,@Baidyanath & NYU S: Ex-PG & CMO Uniqlo India ; IIM C Alum
Sharma: Ex- Hotstar , Ex- Myntra ; ISB
creating a new brand with a unique story & are looking for a team to help us grow our business. You'd be joining a young, hungry team with a culture of honesty, humility, & hard work.
Job Summary:
We are looking for a skilled Media Planner & Buyer to lead media planning, buying, and execution across awareness and reach-driven campaigns. The ideal candidate will have 2-3 years of experience in OTT, You Tube, and TV advertising, as well as expertise in programmatic media execution. This role requires a data-driven approach, strategic thinking, and deep understanding of media agencies and digital executions.
Key Responsibilities:
Develop and execute media plans for awareness and reach campaigns across OTT, You Tube, TV, and other digital platforms.
Manage programmatic media execution, optimizing performance through data-driven decision-making.
Collaborate with media agencies and internal teams to ensure seamless execution of digital campaigns.
Analyze media performance metrics and provide actionable insights to improve ROI.
Understand consumer journeys and leverage media strategies to enhance engagement.
Stay updated with industry trends, media buying best practices, and emerging technologies in digital advertising.
Key Requirements:
2-3 years of experience in media planning, buying, and execution for awareness and reach-focused campaigns.
Hands-on experience in programmatic media execution and digital media platforms.
Prior experience working in media agencies on digital executions.
Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
Understanding of media strategy, audience segmentation, and consumer journey mapping.
Excellent communication and collaboration skills.
Proficiency in media planning tools, analytics platforms, and ad tech solutions.
Preferred Qualifications:
Experience with DSPs, ad exchanges, and audience targeting tools.
Familiarity with emerging trends in digital advertising, AI-driven media buying, and measurement techniques.
Bachelor's or Master's degree in Marketing, Advertising, or a related field.