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Media Planner

1 month ago

Bengaluru, Karnataka, India Kapiva Full time
Job Description

About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of Indias ancient food traditions to modern-day consumers.

Kapiva&aposs high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we&aposre growing our presence offline in a big way (Reliance, Natures Basket, Noble Plus etc.) & are funded by Indias best Consumer VC Funds Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

The team at Kapiva is headed by the Co-Founders:

Ameve Sharma: worked @McKinsey, @Baidyanath studied @INSEAD & NYU https://www.linkedin.com/in/amevesharma/

Shantanu S: Ex-PG & CMO Uniqlo India ; IIM C Alum

https://www.linkedin.com/in/shantanu-b535a010/

Anuj Sharma: Ex- Hotstar , Ex- Myntra ; ISB

https://www.linkedin.com/in/anuj-sharma-28033a40/

Were creating a new brand with a unique story & are looking for a team to help us grow our business. Youd be joining a young, hungry team with a culture of honesty, humility, & hard work.

Job Summary:

We are looking for a skilled Media Planner & Buyer to lead media planning, buying, and execution across awareness and reach-driven campaigns. The ideal candidate will have 2-3 years of experience in OTT, YouTube, and TV advertising, as well as expertise in programmatic media execution. This role requires a data-driven approach, strategic thinking, and deep understanding of media agencies and digital executions.

Key Responsibilities:

- Develop and execute media plans for awareness and reach campaigns across OTT, YouTube, TV, and other digital platforms.
- Manage programmatic media execution, optimizing performance through data-driven decision-making.
- Collaborate with media agencies and internal teams to ensure seamless execution of digital campaigns.
- Analyze media performance metrics and provide actionable insights to improve ROI.
- Understand consumer journeys and leverage media strategies to enhance engagement.
- Stay updated with industry trends, media buying best practices, and emerging technologies in digital advertising.

Key Requirements:

- 2-3 years of experience in media planning, buying, and execution for awareness and reach-focused campaigns.
- Hands-on experience in programmatic media execution and digital media platforms.
- Prior experience working in media agencies on digital executions.
- Strong analytical skills with the ability to interpret data and optimize campaigns effectively.
- Understanding of media strategy, audience segmentation, and consumer journey mapping.
- Excellent communication and collaboration skills.
- Proficiency in media planning tools, analytics platforms, and ad tech solutions.

Preferred Qualifications:

- Experience with DSPs, ad exchanges, and audience targeting tools.
- Familiarity with emerging trends in digital advertising, AI-driven media buying, and measurement techniques.
- Bachelor&aposs or Masters degree in Marketing, Advertising, or a related field.