StockGro | Search Engine Optimization Manager | bangalore

2 weeks ago

bangalore, India StockGro Full time
Company Vision
StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.
About StockGro
Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.
We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.
Role Overview:
As our Senior SEO Specialist, you will be responsible for enhancing our online visibility
through strategic digital marketing techniques. Your role involves leveraging high-impact
keywords, implementing effective link-building strategies, and utilising data-driven insights to
optimise our search engine performance.
Responsibilities:
1. Keyword Strategy:
Develop and implement comprehensive keyword strategies to improve our content's search engine rankings.
Identify and capitalise on valuable keyword opportunities that competitors may have overlooked.
Optimise existing content to maximise its search engine performance.
2. Link Building:
Establish strategic partnerships with reputable websites to enhance our backlink profile.-
Improve the quality and relevance of our inbound links to boost domain authority.
Monitor and mitigate potential negative SEO impacts from low-quality or spam links.
3. Data Analysis:
Utilise analytics tools to gain insights into user behaviour and search trends.
Forecast SEO performance and adjust strategies based on data-drivenpredictions.
Provide actionable recommendations based on comprehensive data analysis.
4. Content Optimization:
Collaborate with content creators to ensure SEO best practices are integrated
into all forms of content.
Ensure our content strategy aligns with both user intent and search engine algorithms.
Implement measures to address and prevent issues related to duplicate content.
5. Technical SEO:
Collaborate with the development team to implement technical SEO improvements, focusing on site speed, crawlability, and mobile optimization.
Identify and resolve technical issues that may impact search performance, such as 404 errors and broken links.
6. Competitive Analysis:
Monitor and analyse competitors' SEO strategies and performance.
Develop and implement strategies to maintain a competitive edge in search
rankings.
Expectations from you :
5+ years of SEO experience, preferably in the financial or fintech sector.
Proficient in using web analytics tools like Google Analytics, Search Console, SEMRush, Ahrefs, and SimilarWeb, with strong project management skills to drive multiple SEO initiatives that boost organic traffic
A data-driven self-starter, capable of analyzing metrics to forecast outcomes and eager to scale SEO efforts.

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