Brand Consultant

1 month ago

hyderabad, India Bridgegap Management Consultants LLP Full time
Company Description
Bridgegap Management Consultants LLP is an integrated Strategic planning, Brand strategy, and Business Optimization Consultancy headquartered in Hyderabad. We provide a full range of services including innovation, business optimization, marketing, creative, advertising, communications, social media, and content services, specializing in consulting for B2C businesses and start-ups in industries such as Real Estate, Healthcare, Hospitality, FMCG, and Retail. Our expertise lies in Brand Architecture, Extension & Strategy, Digital Transformation, Innovation, Growth Strategy, and Market Research. We work with clients to develop strategic plans that include business, brand, and marketing strategy for strong, sustainable growth using traditional and online channels.
Role Description
This is a full-time on-site role for a Brand Consultant - FMCG located in Hyderabad. The Brand Consultant will be responsible for strategic planning, brand strategy development and execution, brand management, communication, and branding activities. Day-to-day tasks include working with clients to enhance their brand presence, conducting market research, and implementing brand strategies to drive growth and market share.
Responsibilities
● Performing market analysis and analyzing research findings
● Create marketing campaigns based on market and consumer insights
● Creating Annual Marketing Plan and ensuring the implementation of the same.
● Regular end-consumer interactions and documentation
● Regular competition analysis to keep tabs on the competition’s communication and promotions. ● Driving/guiding external creative/advertising/website agencies (online & offline) with the right brief and insights
● Conducting and collecting product feedback from trade partners end-consumers and relaying the information in a consumable manner to the management.
● Be the single point of contact for all data, by collecting data and information from client, libraries and other sources
● Spearheading offline activations (eg: parks, malls, residential communities, etc.) by working with agencies and client teams.
● Provide insights on the on-ground activities done by the competition
● Proactively keep tabs on new product launches and category innovations
● Maintain a rapport with sales team, trade partners, to gain more insights into consumer sentiments.
● Conduct periodic market visits.
● Constantly keep an eye out for newer promotional avenues.
● Interviewing clients, customers, competitors and working with client in a team environment
● Communicating team findings and ideas to the client
● Developing and testing hypothesis about clients’ issues
● Meeting with team members to develop work plans and lay out project strategy
● Planning and conducting online and field research at client site and in market
Qualifications
Master of Business Administration degree in Marketing, Business, or related field
Required Skills
Brand Strategy and Brand Development skills
Brand Management and Branding experience
Communication skills
Knowledge of consumer behavior and market trends
Experience in strategic planning and market research
Strong analytical and problem-solving skills
Excellent presentation and interpersonal skills
Pay range and compensation package
10,00,000 - 12,00,000

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