Performance Growth Manager – D2C

About Us Intent Farm is a performance marketing agency built for high-growth digital brands. We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more. As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner  - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.​ Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter. Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale. About the Role We are looking for a Performance Marketing Manager with strong hands-on expertise in Google Ads and Meta Ads, focused on scaling D2C brands through brand-owned websites. This role blends strategic ownership, execution excellence, and client leadership, with a clear mandate to drive revenue, efficiency, and sustainable growth. You will work closely with founders, lead high-impact accounts, and mentor a growing performance team while building scalable systems and frameworks. Key Responsibilities Strategy & Growth Ownership • Build and own full-funnel growth strategies for D2C and eCommerce brands across Meta, Google, and allied channels • Create quarterly and annual growth roadmaps with clear budget planning, funnel structure, and scale milestones • Identify growth levers across acquisition, retention, CRO, and experimentation • Provide strategic direction on creative messaging, hooks, offers, and content required for scale Performance Execution & Optimization • Lead execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social • Conduct deep performance audits to identify bottlenecks and unlock efficiency gains • Drive structured A/B testing across creatives, audiences, placements, and landing pages • Own core metrics including ROAS, CAC, revenue growth, and profitability Analytics, Forecasting & Insights • Build and maintain advanced dashboards and insight-led monthly/quarterly review decks • Translate complex data into clear actions and next-step strategies • Manage forecasting, budget allocation, pacing, and scenario planning • Ensure clean tracking via GA4, UTMs, tagging, and attribution models Client Leadership & Business Ownership • Act as a strategic partner for key D2C clients, representing Intent Farm’s performance expertise • Lead review calls, present insights, manage expectations, and influence decision-making • Build long-term relationships rooted in transparency and data-driven growth • Advise clients beyond ads—covering CRO, retention, landing pages, CRM, and creative strategy Team Leadership & Mentorship • Lead, mentor, and grow a team of performance marketers and associates • Set clear processes, testing frameworks, and optimization checklists • Run skill assessments, training sessions, and individual growth plans • Ensure consistent quality, timely execution, and smooth cross-team collaboration Requirements • 3–5 years of hands-on performance marketing experience with strong D2C exposure • Deep expertise in Meta Ads and Google Ads, especially Search, Shopping, and Paid Social • Proven experience scaling D2C brands from early-stage to multi-crore monthly revenue • Strong analytical skills with GA4, Looker Studio, and advanced Excel/Google Sheets • Solid understanding of funnels, CRO, remarketing, and landing page performance • Ability to build and present high-level strategies and performance narratives • Experience managing high-budget accounts in a fast-paced agency environment • Strong communication, leadership, and stakeholder management skills Good to Have • Experience with Shopify, landing page builders, or CRO tools • Familiarity with automation, scripts, or rule-based optimizations • Exposure to influencer-led performance or paid media synergies • Ability to contribute to agency growth through systems and process innovation Why you should join us? ● In case you value the opportunity to work on real & challenging Marketing problems ● In case you value high involvement from founders and learning from them ● In case you value having the autonomy to do things your way and not have to worry about experimental failures ● In case you care about working alongside genuine, honest peers who will have your back, no matter what ● In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort ● In case you believe in always learning and want an environment which will invest into your learning for the long term ● In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies ● In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company) Why you shouldn't join us? ● In case you are looking for a product company, ofcourse we aren't one ● In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead ● In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH) Location: HSR Layout, Bangalore