Kushal's Fashion Jewellery | Assistant Public Relations Manager

2 days ago

bangalore, India Kushal's Fashion Jewellery Full time
As PR Asst. Manager you will execute public relations initiatives to enhance the
organization's image and build positive relationships with key stakeholders.
Objective
1. Media Presence: Generate media coverage for brand/organization visibility through
press releases, targeted media outlets and strategic media partnerships.
2. Build Positive Relationships: Build strong connections with stakeholders, customers,
and influencers for sustained brand advocacy.
3. Craft Compelling Content: Develop and distribute engaging content across various
platforms to convey key messages effectively.
4. Reputation Management: Proactively managing and enhancing the brand's
reputation across all platforms to build trust and credibility among target audiences.
Responsibilities:
Media Relations
● Craft and distribute press releases to announce new products, store openings, or
other important news.
● Establish and maintain relationships with journalists, bloggers, and PR influencers
relevant to the jewelry industry and lifestyle sector.
● Use tools to monitor brand mentions and media coverage, and prepare
monthly/quarterly reports on PR outcomes.
Content Strategy
● Generate compelling content, including press releases, articles, blog posts, and social
media content by collaborating with the content & fashion team.
● Ensure consistency in messaging and branding across various content platforms.
Executing PR Strategy
● Work with the PR Manager/Brand Head to implement PR strategy aligned with the
company’s business objectives and brand identity.
● Manage the PR calendar, incorporating seasonal promotions, product launches, and
other key business events.
PR Influencer Partnerships
● Research and reach out to potential brand advocates or PR influencers who align with
Kushal's values and customer base.
● Plan and execute PR influencer campaigns, including tracking deliverables, deadlines,
and KPIs.
Event Coordination
● Plan and coordinate PR events such as product launches, press conferences, or
community engagement events.
● Utilize media contacts and social media to promote events and secure media
coverage.
Ensure Crisis Readiness
● Prepare and implement proactive crisis communication strategies to safeguard the
organization's reputation.
Candidate Profile:
Qualification
● Bachelor's degree in Public Relations, Communications, Literature, Art or a related
field.
● Minimum of 4 years of experience in PR and media management
● 1+ years of recent experience in B2C model in the fashion,beauty industry, lifestyle
and Hospitality.
Experience
● Proven track record of successful PR campaigns, including evidence of media
coverage and brand visibility improvements.
● Strong media relations experience with a network of industry contacts.
● Experience in planning and executing PR events, such as product launches, press
conferences, or community engagement events.
● Previous involvement in influencer identification, outreach, and campaign
management.
● Experience in managing social media accounts for PR purposes.
● Experience with working with agencies and vendor management.
● Familiarity with developing and managing PR calendars, aligning activities with
seasonal promotions, product launches, and key business events.
● Familiar with setting up a crisis communications plan.
● Familiar in managing PR budgets.
Achievements
● Led successful PR campaigns resulting in increased brand visibility and positive
media coverage.
● Established and nurtured key media relationships leading to consistent media
placements.
● Executed media coverage that achieved cost savings while maximizing results.

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