Amazon Ads Specialist
2 days ago
About the company:
We're a budding home decor startup, yet a leading one in the D2C space.
Two years ago, with a small team of 3 people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.
Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It's made plant parenting a breeze. And with their continued support, we've become known for delivering top-notch products that combine style and function seamlessly.
Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.
Join us as we pave the way for a new era in home decor
To know more visit:
Key Responsibilities:
Team Leadership: Manage, mentor, and guide the Amazon PPC team to deliver exceptional campaign results.
Strategy Development: Design and implement innovative Amazon PPC strategies to maximize ROI, improve sales velocity, and achieve target ACoS (Advertising Cost of Sale) and TACoS (Total Advertising Cost of Sale).
Campaign Management: Oversee the creation, optimization, and monitoring of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Performance Analysis: Analyze campaign performance metrics and generate actionable insights to optimize ad spend and improve outcomes.
Keyword Research & Optimization: Conduct in-depth keyword research and implement advanced targeting strategies to capture high-intent traffic.
Budget Management: Manage and allocate advertising budgets effectively across campaigns to ensure efficient utilization.
A/B Testing : Experiment with ad creatives, bidding strategies, and placements to identify high-performing combinations.
Competitor Analysis: Monitor competitor activity and marketplace trends to identify opportunities and threats.
Reporting & Insights: Provide detailed performance reports to stakeholders, highlighting successes, challenges, and actionable insights.
Collaboration: Work closely with the product, Support and creative teams to align advertising efforts with overall business objectives.
Stay Updated: Keep up with Amazon Advertising updates, algorithm changes, and best practices to maintain a competitive edge.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in Amazon PPC advertising with a proven track record of managing large-scale campaigns.
1+ years of experience leading and managing a team of PPC specialists.
In-depth knowledge of Amazon Advertising platforms and tools.
Strong analytical skills with proficiency in tools like Excel, Google Sheets, and third-party PPC tools.
Excellent communication, leadership, and organizational skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
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