Adobe analytics developer

3 weeks ago


Bengaluru, India Accolite Full time
Adobe Analytics/Launch Developer
Role and Responsibilities
·
Implement Adobe Analytics tags, 3rd party marketing pixels
(e.g., Bing, Google Floodlight, Facebook/Meta) and tool integrations (e.g., Invoca, Kickfire, One Trust).
• Translate business requirements into technical specifications and document in web analytics wiki.
• Investigate and resolve Adobe Analytics reporting issues related to tagging.
• Extensive knowledge of Adobe Analytics traffic and conversion variables and success events
• Partner with internal AEM developers to update data layer, HTML, CSS and Java Script.
• Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics.
• Be the subject matter expert in the implementation of Adobe Analytics and Adobe Launch/Adobe Experience Platform Data Collection.
Preferred Qualifications
• 2+ years experience with Adobe Analytics and Adobe DTM/Launch required
• Experience with implementing Adobe Web SDK
• Experience with debugger tools such as Charles, Observepoint, etc.
• Experience with project management software such as Jira, Asana, etc.
• Deep knowledge of digital marketing across social, display, and programmatic platforms
• Strong analytical and strategic thinking skills
• Excellent interpersonal and collaboration skills
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