Marketing Specialist

4 days ago

Bangalore, India Apex Growth Talent Full time

Role: Asst. Manager/Manager - Performance Marketing Client Industry: Food & Beverage (250+ cr annual turnover) Location: Bengaluru Work Mode: WFO Working Days: Mon-Sat Summary: We are looking for a proactive and detail-oriented performance marketing specialist to oversee our brand presence on Swiggy and Zomato. The ideal candidate will be responsible for managing and optimizing all aspects of our online store, including product listings, pricing updates, ad campaigns, and strategic marketing initiatives. This role requires close coordination with our store teams, platform marketing teams, and internal management to drive sales, enhance visibility, and ensure operational efficiency. Roles & Responsibilities: 1. Product Listing & Management Coordinate with our store teams across Bengaluru to ensure all products are accurately listed on Swiggy and Zomato Regularly update existing listings with price changes, promotions, images, and descriptions Add new product listings promptly to reflect new menu offerings Ensure product information is accurate, appealing, and optimized for maximum customer engagement 2. Marketing & Sales Strategy Collaborate with Swiggy and Zomato marketing teams to develop and execute sales-driving campaigns Monitor, optimize, and strategize digital advertising campaigns on Swiggy and Zomato to maximize ROI Plan promotions, discounts, and special offers in coordination with internal teams to boost sales Analyze competitors' listings and campaigns to identify opportunities for growth 3. Performance Monitoring & Reporting Track and maintain weekly sales reports for all online channels, including insights on performance metrics and trends Forecast future sales and identify opportunities to grow online revenue Monitor customer reviews, ratings, and feedback to improve service and offerings 4. Operational Coordination Coordinate with store managers to resolve queries related to online operations, inventory, and fulfillment Ensure smooth execution of orders and resolve operational bottlenecks promptly Liaise with Swiggy and Zomato teams to troubleshoot any listing,

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