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Marketing Manager

7 days ago

uttar pradesh, India OneXtel Full time
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts at Onextel. This role will be responsible for both strategic marketing and product marketing, ensuring brand growth, demand generation, and product positioning in a highly competitive market.
Key Responsibilities:
1. Marketing Strategy & Brand Growth
Develop and execute comprehensive marketing strategies to increase brand awareness, demand generation, and customer engagement.
Lead digital marketing initiatives, including SEO, paid campaigns, content marketing, and social media strategies.
Collaborate with sales teams to develop lead generation and account-based marketing (ABM) campaigns.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Analyze market trends, competition, and customer insights to refine marketing initiatives.
2. Product Marketing & GTM Strategy
Product Positioning & Messaging:
Develop compelling messaging and positioning for Onextel’s CPaaS solutions and compelling product positioning and messaging that differentiates our observability solutions in the market.
Work with product teams to translate complex technical features into customer-friendly value propositions.
Go-To-Market (GTM) Strategy:
Own the GTM strategy for new feature launches and market expansion.
Enable the sales team with pitch decks, battle cards, and case studies.
Collaborate with partners and other platforms for joint marketing campaigns.
Customer & Competitive Insights:
Conduct customer interviews, surveys, and competitor analysis to refine positioning.
Work with analytics teams to track adoption, engagement, and churn metrics.
Sales Enablement & Thought Leadership:
Create whitepapers, webinars, and content that position Onextel as an industry leader.
Train the sales team on objection handling and product storytelling.
3. Demand Generation & Lead Nurturing
Implement data-driven lead generation strategies through performance marketing, content marketing, and partnerships.
Work closely with the demand generation team to develop and execute campaigns that drive awareness, lead generation, and customer acquisition.
Working closely with partners and other platforms for integrated marketing efforts to maximize customer reach.
4. Performance & Analytics
Define and track key performance indicators (KPIs) for marketing campaigns.
Leverage analytics tools to measure the impact of marketing initiatives and optimize performance.
Equip the sales team with the knowledge and tools they need to effectively sell our products.
Present ROI-driven marketing reports to leadership, demonstrating effectiveness and growth opportunities
Key Qualifications & Skills:
5-10+ years of experience in B2B marketing, product marketing, or growth marketing (preferably in CPaaS, SaaS, or Telecom).
Strong understanding of CPaaS technologies, messaging APIs, voice, WhatsApp, and enterprise communication trends.
Expertise in GTM strategies, sales enablement, and demand generation.
Proven experience with performance marketing, lead generation, and ABM campaigns.
Hands-on experience with marketing automation tools, CRM, and analytics platforms.
Exceptional storytelling, content marketing, and messaging skills.
Exceptional Content writing skills.
Ability to work cross-functionally with sales, product, and engineering teams.
Experience managing agency/vendor relationships and overseeing campaign execution.
Strong analytical mindset with the ability to track and optimize marketing ROI.