Marketer

3 months ago

Aligarh Uttar Pradesh, India Aura Industries Full time

**Job Summary**:
The Marketer is responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and support the company’s growth objectives. This role involves creating and managing marketing campaigns, analyzing market trends, and working closely with sales and product teams to align marketing efforts with business goals. The Marketer will be instrumental in crafting compelling messaging, utilizing digital and traditional marketing channels, and measuring the effectiveness of marketing activities.

**Key Responsibilities**:

- **Campaign Development & Execution**:

- Plan, create, and execute multi-channel marketing campaigns that align with the company’s objectives.
- Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials.
- **Market Research & Analysis**:

- Conduct market research to identify trends, customer needs, and competitive positioning.
- Analyze data to evaluate the effectiveness of marketing campaigns and optimize strategies based on insights.
- Monitor competitor activities and adjust marketing strategies accordingly.
- **Brand Management**:

- Ensure consistency of the company’s brand messaging across all marketing channels.
- Develop and maintain brand guidelines to ensure cohesive visual and verbal communication.
- Enhance brand visibility and reputation through strategic partnerships and collaborations.
- **Digital Marketing**:

- Manage the company’s digital presence including website, social media, and online advertising.
- Optimize digital campaigns for SEO, SEM, and user engagement.
- Track and report on key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement.
- **Content Creation & Management**:

- Create engaging and relevant content that resonates with target audiences.
- Manage content calendars to ensure timely delivery of marketing materials.
- Collaborate with internal and external content creators to produce high-impact content.
- **Lead Generation & Nurturing**:

- Develop and implement strategies to generate and nurture leads through inbound and outbound marketing.
- Work with the sales team to align marketing efforts with sales goals and track lead conversion rates.
- **Event Planning & Coordination**:

- Organize and manage events such as trade shows, webinars, and product launches.
- Coordinate event logistics, including vendor management, promotional materials, and post-event follow-up.
- Analyze event ROI and recommend improvements for future events.
- **Budget Management**:

- Assist in managing the marketing budget and ensuring cost-effective allocation of resources.
- Track spending against the budget and provide regular reports on marketing expenses.
- **Reporting & Analytics**:

- Measure and report on the performance of marketing campaigns, using data to drive continuous improvement.
- Prepare regular reports on marketing activities, trends, and ROI for senior management.
- Use analytics tools to monitor customer behavior, engagement, and campaign effectiveness.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-4 years of experience in marketing, with a proven track record of successful campaigns.
- Proficiency in marketing tools such as Google Analytics, CRM software, and social media management platforms.
- Excellent written and verbal communication skills.
- Creative thinking with the ability to develop innovative marketing strategies.
- Strong project management and organizational skills.
- Ability to work independently and as part of a team.

**Key Competencies**:

- Creativity & Innovation
- Strategic Thinking
- Data-Driven Decision Making
- Communication & Collaboration
- Time Management & Organization
- Adaptability & Flexibility

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Morning shift

Work Location: In person

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