Growth & Performance Marketer

Job Title: B2C Growth Hacker / Organic Growth Specialist Location: Remote Experience Level: Mid-to-Senior Level (Minimum 3+ years of relevant experience) We are seeking a highly resourceful, results-oriented, and creatively brilliant B2C Growth Hacker to drive massive, sustainable user acquisition and engagement without relying majorly on a paid marketing budget. This role is pure hustle, focused entirely on unlocking organic and viral growth loops through creative, unconventional, and data-informed strategies - with zero reliance on traditional paid advertising. If you thrive on the challenge of turning limited resources into explosive user growth and transforming community conversations into viral momentum, this is your dream role. Zero-Traditional-Ad Growth Strategy: Define, execute, and own the entire organic and viral growth strategy, driving core metrics like sign-ups, active users, and retention without using traditional paid advertising channels (Facebook Ads, Google Ads, etc.). Architect and implement product-based viral mechanics, referral programs, and incentives that encourage users to organically invite others, turning the product into its own primary growth engine. SEO & Content: Leverage deep understanding of SEO, content promotion, and link-building to capture organic search traffic and establish platform authority. Guerrilla Marketing & Creative Acquisition Conceptualize and deploy disruptive, "guerrilla" marketing campaigns that generate buzz, PR, and mass awareness on minimal budget. Creative User Acquisition (CRITICAL): Develop ingenious, ethical, and resourceful strategies to identify and reach top-tier freelance talent across the web. Find creative ways to connect with high-quality freelancers where they naturally spend time online and convert them to our platform. Design and run high-velocity A/B tests and low-cost experiments across all channels, constantly searching for non-obvious growth opportunities. Community Building & Engagement Platform Ownership: Own and drive active community engagement and growth across critical third-party platforms, including Reddit, Quora, Discord, niche forums, Product Hunt, Hacker News, and industry Slack/Telegram groups. Voice of the User: Actively participate in discussions, providing genuine value and subtly introducing the product in relevant contexts to build brand trust and drive quality organic traffic. Establish a system for funneling community insights and user feedback directly to the Product and Engineering teams to inform the roadmap and accelerate product-market fit. Strategic Outreach: Identify and build genuine, mutually beneficial relationships with micro and macro-influencers, content creators, and industry thought leaders who resonate with freelancers and gig workers—from productivity YouTubers to career-focused TikTokers to LinkedIn thought leaders. Active Personal Brand & Online Presence Maintain an authentic online presence and actively participate in relevant communities. We want someone who genuinely understands content, engagement, and online culture—not necessarily as a marketer, but as someone who lives and breathes digital community dynamics. Your primary mission will be driving initial user acquisition through creative, ethical strategies while simultaneously building our presence in communities where our target users naturally congregate. Must-Have Experience & Qualifications ~3+ years of demonstrated, hands-on experience in a B2C Growth, Marketing, or Growth Hacking role ~ Proven track record of driving significant organic and viral growth (0-1 or 1-10 stage) without reliance on traditional paid media budgets ~ Deep practical experience in Guerrilla Marketing, "scrappy" user acquisition, and resourcefully reaching users where they already exist ~ Expertise in Community Building and engagement on platforms like Reddit, Quora, and niche, self-governed forums. Prior success in initiating, building, and managing Influencer/Creator relationships that result in authentic, high-impact user acquisition ~ A "Hacker" mindset: extremely resourceful, obsessed with finding non-obvious solutions, data-driven, and comfortable with rapid iteration and ambiguity ~ Strong analytical skills: ability to set up tracking, measure results, and derive actionable insights from imperfect data ~ Experience with a "product-led growth" (PLG) model Previous experience in a startup environment where resources were scarce and creativity was essential Track record of successfully acquiring users through creative, non-traditional channels and approaches Experience managing small budgets for influencer partnerships with strong ROI Active participation in online communities (can be professional or personal interests)