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Epsilon India | Associate Marketing Operations | bangalore
1 month ago
As a Marketing Operations Specialist, you’ll leverage your in-depth understanding of marketing automation platforms and our CRM systems to build audiences and analyze data to identify our addressable market. You will play a crucial role in managing and improving our marketing database and optimizing the integration of our marketing automation platform with Salesforce.
This role lives within Epsilon’s Marketing Ops organization. The ideal candidate will have a strong understanding of marketing automation, data management, and CRM systems. They should be adept at diagnosing and resolving data issues, developing automation solutions, and analyzing data to drive marketing strategies.
What you'll do
Marketing Operations Specialist duties and responsibilities:
- Architecture: Utilize your knowledge of marketing automation platforms and our CRM systems to customize and optimize them for our business operations.
- Data Management: Continuously enhance the quality of our marketing database through data hygiene practices using our Marketing Automation Platform. Conduct regular audits of incoming leads.
- Lead Management: Develop and manage lead scoring workflow to ensure efficient lead conversion.
- List processing – supporting performance marketing and events teams by managing and processing external activity lists upload post initiative.
- Automation Engineering: Improve the efficiency of our marketing automation platform
- Segmentation: Create segmentation for targeted marketing efforts
- Analyzing data in the CRM to identify revenue opportunity that’s available to our products
- Identifying firmographics, technographics to uncover which companies fit our model
- Work with stakeholders to align on business needs & expectations
- Support Sales Operations: Collaborate with Sales Operations to ensure seamless integrations.
- Martech Integrations: Assist in integrating various marketing technologies to enhance our marketing efforts.
- Analysis: Utilize data to build audiences and identify our addressable market for targeted marketing operations.
- Advanced Form Processing: Develop and manage advanced form processing to collect and manage relevant customer data.
What you'll need:
- Familiarity with marketing automation software
- Experience supporting marketing & sales business functions
- Direct experience with Salesforce\
- Ability to think systematically with solid business sense and technical aptitude
- Experience in marketing analytics and good understanding of marketing domain
- 1+ years of experience in marketing operations or a related field
- Strong understanding of marketing analytics and reporting
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
YOUniverse. A work-world with you at the heart of it
At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.
Take a trip to YOUniverse and explore our unique benefits, here.
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.
