Social Media Manager

Cityscope is building the future of local discovery. We are a next-generation guide and marketplace that helps people discover and book experiences, services, and activities in their city — from hidden gems and cultural events to local businesses and creators. Our mission is to empower local entrepreneurs, artists, and service providers (our partners) with intelligent tools to reach new audiences, grow sustainably, and strengthen the cultural and economic fabric of their communities.

If you live and breathe social media, love storytelling, and want to help local businesses and creators thrive, we'd love to hear from you.

At Cityscope, community meets opportunity. We are not just another startup — we're building a movement. With a team that thrives on creativity, collaboration, and experimentation, we're reimagining how people connect with their cities and how local businesses thrive in the digital age.

The Role

We're looking for a Social Media Manager who can lead Cityscope's voice across platforms, design and deliver high-impact content, and grow engaged communities both online and offline. This is a full-time, hands-on role where you'll shape our brand presence, drive conversations, and turn Cityscope into the go-to hub for city life and creators.

This isn't just a job — it's an opportunity to build and lead the marketing and community vertical from the ground up. You'll have creative freedom, a strong support system, and the chance to create meaningful impact at scale.

Key Responsibilities

Content Leadership

• Develop, plan, and execute original, high-impact content across Instagram, Facebook, Twitter/X, YouTube, LinkedIn, and emerging platforms.
• Ideate creative campaigns, reels, carousels, newsletters, and community content that showcase Cityscope's partners, creators, and city experiences.
• Design visually striking assets (graphic design, motion, GIFs, short-form video). Bonus if you're comfortable in Figma, Canva, or video editing tools.

Community & Engagement

• Build and nurture Cityscope's local creator, business, and community networks across cities.
• Monitor trends, conversations, and cultural moments; proactively identify opportunities for Cityscope to participate and lead.
• Moderate and manage active online communities (including WhatsApp groups, Discord, or forums) with a consistent, engaging, and authentic voice.
• Partner with Cityscope's Content Lab to co-create storytelling formats (articles, reels, local guides, shows, masterclasses).

Strategy & Growth

• Define and execute Cityscope's social media and community growth strategy aligned with business goals (audience growth, engagement, retention, partner acquisition, revenue).
• Experiment with new formats (live video, AR filters, collaborative content with creators).
• Build partnerships with local businesses, event organizers, and influencers to amplify reach.

Performance & Insights

• Own the social media calendar and publishing workflows.
• Develop an analytics and reporting framework to measure engagement, growth, sentiment, and campaign ROI.
• Share actionable insights with leadership and product teams to refine Cityscope's community-driven approach.

What we're looking for

• 2–5 years of hands-on experience managing social media for a brand, startup, or media company.
• Strong creative skills — ability to ideate, write copy, and design engaging content. Video editing, motion graphics, or meme-making skills are a big plus.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Later, Sprout, or similar).
• Solid grasp of platform–audience–content fit across Instagram, Twitter/X, YouTube, LinkedIn, and emerging social platforms.
• Experience creating and managing paid campaigns (Facebook & Instagram Ads), including budget planning and performance optimization.
• Familiarity with community management best practices: writing style guides, moderating active groups, and fostering healthy, inclusive conversations.
• Strong analytical mindset with the ability to interpret engagement metrics and translate them into actionable strategies.
• Excellent written and verbal communication skills in English (fluency in Hindi or regional Indian languages is a plus).
• A collaborative, creative spirit with a passion for local culture, storytelling, and digital media.
• Bachelor's degree in Mass Media, Communications, Marketing, or a related field preferred.

Why Join us

• Be at the forefront of building a new kind of city discovery and community platform — the "Shopify for creators."
• Work with a passionate, design-driven, and mission-oriented team that feels like family.
• Shape the voice, presence, and engagement strategy of a company that empowers local entrepreneurs and creatives.
• Opportunity for rapid growth, leadership, and ownership as we scale across India and globally.
• A culture that values experimentation, creativity, and impact over hierarchy.