Vice President
2 weeks ago
Reports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, Threads, and emerging media.Primary responsibilities:- Develop and implement a unified YouTube and social media strategy aligned with marketing and brand objectives.- Oversee all YouTube channels (IAS, PCS, CUET, CLAT, etc.) for strategic growth, optimized publishing, and performance tracking.- Lead organic and paid initiatives across Instagram, Facebook, LinkedIn, X, Snapchat, Threads, and other upcoming platforms.- Drive content innovation via shorts, reels, live sessions, explainers, and collaborations to maximize reach and learner engagement.- Analyze platform data and insights to guide strategy, improve ROI, and identify emerging digital opportunities.- Collaborate with Academics, Marketing, Tech, and Creative for cross-platform alignment and brand consistency.- Build, mentor, and manage a high-performing digital content team (strategists, editors, community managers).- Ensure consistent brand voice and communication across social touchpoints.- Track competitors and industry trends to identify best practices and innovations.- Represent digital initiatives in leadership meetings and align with organizational goals.Specific knowledge and skills:- In-depth understanding of YouTube/social algorithms, SEO, and content analytics.- Proven ability to scale multi-channel, multilingual video ecosystems.- Strong grasp of digital storytelling, brand communication, and audience psychology.- Hands-on with YouTube Studio, Google Analytics, Meta Business Suite, Sprout Social, TubeBuddy/VidIQ.- Excellent leadership, analytical, and cross-functional coordination skills.- Strong written and verbal communication with a creative outlook.- Familiarity with emerging digital trends, AI-driven tools, and new media platforms.Major KRAs:- Growth in subscribers, followers, and engagement across platforms.- Improvement in watch time, reach, and audience retention.- Successful integration of multi-platform content and campaigns.- Data-driven content performance and ROI improvement.- Strengthened brand positioning and digital thought leadership.- Team efficiency and creative output quality.Qualification and experience:- Minimum qualification: Graduate.- Preferred qualification: MBA or Master’s in Marketing, Digital Media, or Business Management.- Minimum experience: 8–10 years in Digital Marketing, YouTube Strategy, or Social Media Leadership, including 3+ years in a senior management role.- Relevant experience: EdTech, media, or large content-led organizations preferred.- Target organizations: Leading EdTech firms, digital media houses, or content marketing agencies.
-
Senior Vice President
1 day ago
Patna Aerodrome, Patna, Bihar, India HTCL Technologies Pvt Ltd Full time ₹ 9,00,000 - ₹ 10,80,000 per yearHTCL TECHNOLOGIES PVT LTDSENIOR VICE PRESIDENTKey Responsibilities:Lead the overall MEP division strategy, ensuring alignment with corporate objectives.Develop and implement long-term plans to drive innovation and excellence in MEP services.Establish and manage relationships with key clients, consultants, contractors, and vendors.Oversee planning, execution,...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, Threads,...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, Threads,...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, , X (Twitter), Snapchat, Threads, and...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO) Job purpose : Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat,...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, Threads,...
-
Vice president
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO)Job purpose : Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across You Tube and major social platforms to build engagement, growth, brand visibility, and innovation across You Tube, Instagram, Facebook, Linked In, X (Twitter), Snapchat,...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO)Job purpose: Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, , X (Twitter), Snapchat, Threads, and...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO) Job purpose : Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat,...
-
Vice President
2 weeks ago
Patna, India Drishti Group Full timeReports to: Chief Marketing Officer (CMO) Job purpose : Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, , X (Twitter), Snapchat, Threads, and...
