Vice President

2 days ago

Patna, India Drishti Group Full time

Reports to: Chief Marketing Officer (CMO) Job purpose : Lead and drive Drishti IAS’s digital video and social media ecosystem by formulating and executing high-impact strategies across YouTube and major social platforms to build engagement, growth, brand visibility, and innovation across YouTube, Instagram, Facebook, , X (Twitter), Snapchat, Threads, and emerging media. Primary responsibilities: Develop and implement a unified YouTube and social media strategy aligned with marketing and brand objectives. Oversee all YouTube channels (IAS, PCS, CUET, CLAT, etc.) for strategic growth, optimized publishing, and performance tracking. Lead organic and paid initiatives across Instagram, Facebook, , X, Snapchat, Threads, and other upcoming platforms. Drive content innovation via shorts, reels, live sessions, explainers, and collaborations to maximize reach and learner engagement. Analyze platform data and insights to guide strategy, improve ROI, and identify emerging digital opportunities. Collaborate with Academics, Marketing, Tech, and Creative for cross-platform alignment and brand consistency. Build, mentor, and manage a high-performing digital content team (strategists, editors, community managers). Ensure consistent brand voice and communication across social touchpoints. Track competitors and industry trends to identify best practices and innovations. Represent digital initiatives in leadership meetings and align with organizational goals. Specific knowledge and skills: In-depth understanding of YouTube/social algorithms, SEO, and content analytics. Proven ability to scale multi-channel, multilingual video ecosystems. Strong grasp of digital storytelling, brand communication, and audience psychology. Hands-on with YouTube Studio, Google Analytics, Meta Business Suite, Sprout Social, TubeBuddy/VidIQ. Excellent leadership, analytical, and cross-functional coordination skills. Strong written and verbal communication with a creative outlook. Familiarity with emerging digital trends, AI-driven tools, and new media platforms. Major KRAs: Growth in subscribers, followers, and engagement across platforms. Improvement in watch time, reach, and audience retention. Successful integration of multi-platform content and campaigns.​ Data-driven content performance and ROI improvement.​ Strengthened brand positioning and digital thought leadership.​ Team efficiency and creative output quality.​ Qualification and experience: Minimum qualification: Graduate. Preferred qualification: MBA or Master’s in Marketing, Digital Media, or Business Management. Minimum experience: 8–10 years in Digital Marketing, YouTube Strategy, or Social Media Leadership, including 3+ years in a senior management role. Relevant experience: EdTech, media, or large content-led organizations preferred. Target organizations: Leading EdTech firms, digital media houses, or content marketing agencies.

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