Product Manager

1 week ago

Pune, India ACG World Full time

Job Objective

  • To innovate, manage and make improvement of the ACG Engineering’s product throughout the product lifecycle, gathering & prioritizing product & customer requirements in such a way that ensures that the product is constantly growing to suit the customer’s needs.

Primary responsibilities

Strategic and planning

  • Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning
  • Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets
  • Understanding the gap for feasibility with respect to formulation
  • Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Functional

Core

  • Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements
  • Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD
  • Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap
  • Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing
  • Accountable for Product launch and communication
  • Ensuring that the product is well received by the market and performs optimally under the user conditions

Internal process

  • To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference
  • Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD
  • Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product
  • Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material
  • Ensure proper Pharma related documentation and certification as per regulatory guidelines
  • Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product

Key Result Areas

  • New customer acquisition
  • Existing customer retention
  • Customer feedback on product features
  • Time to successful of launch of new product variants or features

Key Interfaces

Internal Interfaces

  • Zonal Sales Heads
  • Project Management Office (Product launch prioritisation and planning)
  • Application Engineering Heads (Product feature changes and approvals)
  • NPD Heads (Product launches, Product feature changes and approvals)
  • Marketing Head (marketing communication support)

External Interfaces

  • ACG Engineering Customers .
  • Third party vendors , e.g. market research firms

Educational and Experience Requirements

B.E and MBA/PGDM

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