Digital Marketing Executive
4 weeks ago
Responsibilities
Create Digital Marketing Campaigns aligned to Business Objectives/Strategic Pillars
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point
Qualifications
MBA and Certification in Digital Marketing
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Proficient in marketing automation tools
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
3-4+ years of experience in creating & executing digital marketing campaigns
Experience with business to customer social media and content generation
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