Head of Brand and Creative

7 days ago

Bangalore, India Publicis Groupe Full time
Present insights to senior brand & media stakeholders; Work closely with media planning and buying teams to embed analytics-driven learning into live campaigns.
• Be the bridge between brand tracking results and tactical media optimizations — ensuring diagnostics turn into action.

Design KPI frameworks that ladder to brand health, sales, and ROI.
• Drive integration between brand tracking insights and media deployment strategies.

agile MMM sprints, automated dashboards).
• Coach 3-5 analysts: review code (Python/R), set learning paths, enforce best practices.
• Build a culture of experimentation and knowledge-share across accounts.

Robyn, Meta MMM), GA4/Adobe, SQL/Python/R

Power BI / Tableau — able to brief data engineers on pipeline requirements

Team lead exposure: mentored analysts or interns; Experience integrating attention metrics, CEP frameworks, or AI-driven creative diagnostics

Familiarity with Snowflake, dbt, or other modern data-engineering stacks

Certifications in AWS, GCP, or Azure ML services

MMM Revamp live in 90 days, delivering ≥ 15 % improvement in model accuracy

Analyst NPS ≥ 8/10 on coaching & career growth

Process Productivity: 20 % reduction in manual dashboard build time via automation

Media Embeddedness: 100% of media plans informed by analytics learnings across key brands

Bias for Delivery – ship useful models over perfect ones; Story-first Data – believe insights are only valuable when they travel.

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