Creative Marketing Head

13 hours ago

bangalore, India Tutorac Full time

About Tutorac:

Tutorac is a dynamic EdTech platform revolutionizing the way learners and educators interact. We connect top-tier IT tutors with students across the globe. Our mission is to create a seamless and accessible marketplace where businesses, educational institutions, and individuals can hire expert IT tutors with ease.

Job Overview:

We are seeking a Creative Marketing Head to spearhead the growth of Tutorac Marketplace. This is a unique opportunity to join a rapidly growing platform that aims to become the go-to destination for hiring IT tutors. You will lead our brand strategy, digital marketing initiatives, and community-building efforts to ensure that Tutorac is top-of-mind for anyone looking to hire IT talent. Your leadership will drive the success of our marketing campaigns, user acquisition, and brand development.

Key Responsibilities:

  • Brand Strategy: Develop and execute a comprehensive brand strategy to position Tutorac as the leading marketplace for IT tutors.
  • Creative Campaigns: Oversee creative development, including content creation, video production, and graphic design for digital marketing campaigns.
  • Growth Marketing: Plan and implement innovative user acquisition strategies using SEO, SEM, content marketing, and social media platforms.
  • Community Engagement: Build and manage a vibrant community of tutors, students, and educational partners.
  • Influencer Partnerships: Develop partnerships with influencers, educational institutions, and tech companies to enhance brand awareness.
  • Lead Digital Marketing: Drive campaigns on Google, LinkedIn, Facebook, and Instagram. Analyze performance and optimize accordingly.
  • Cross-Functional Collaboration: Work closely with the product, sales, and customer success teams to ensure alignment with business goals and brand messaging.
  • Data-Driven Strategy: Use data analytics to measure the success of marketing campaigns, refine strategies, and improve ROI.

Qualifications:

  • Experience: 7+ years of experience in creative marketing, brand strategy, or digital marketing, preferably in EdTech or IT education.
  • Proven Leadership: Experience managing marketing teams and overseeing the end-to-end execution of large-scale marketing campaigns.
  • Strong Digital Expertise: Deep understanding of SEO, SEM, social media marketing, and content strategy.
  • Creative Vision: Excellent storytelling, content creation, and creative direction skills.
  • Data-Driven: Strong analytical mindset with experience using data to make marketing decisions.
  • Proactive and Self-Starter: Ability to work independently and take the initiative in a fast-paced, growing startup environment.
  • Communication Skills: Excellent written and verbal communication, with the ability to interact effectively with stakeholders at all levels.

Why Join Us?

  • Impact: Play a key role in shaping the future of online education and tutoring.
  • Growth Opportunity: Take the lead in a fast-growing, innovative company.
  • Flexible Work Environment: Work remotely with a flexible schedule.
  • Collaborative Culture: Join a talented, dynamic, and supportive team.

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