Brand Strategist

7 days ago

pune, India Rare Ideas Full time

Rare Ideas, a leading branding and strategy agency for F&B, hospitality, and retail brands, is seeking a Brand Strategist- F&B, Hospitality & Consumer Brands to join our team. This role is ideal for a creative thinker with strong research, copywriting, and presentation skills, passionate about shaping impactful brand strategies and working in a dynamic, collaborative environment. Job Location: Pune Job type: Full time, 5days WFO To Apply: Email your Resume, Cover Letter & Portfolio (optional) on Role Objective Lead brand strategy projects across F&B, hospitality, retail, and consumer categories by decoding businesses, shaping brand architecture, developing positioning, and translating strategy into actionable narratives and creative direction. What You Will Do Brand Strategy Build brand architectures, positioning territories, messaging frameworks, and strategic narratives Develop category insight maps, audience personas, competitor landscapes, and value propositions Translate founder vision into clear, differentiated strategy documents and creative briefs Creative Direction Support Guide designers and writers with strategic inputs that ensure brand coherence and depth Collaborate on campaigns, brand identities, naming, IP creation, and experience design Review creative output for strategic alignment, not just aesthetic alignment Research & Insight Development Conduct market, consumer, and cultural research to shape brand direction Decode F&B and hospitality trends, business models, behavioural insights, and category storytelling Connect data, intuition, and field observation into actionable brand thinking Client & Project Leadership Present strategy confidently to founders and leadership teams Run workshops, discovery sessions, and internal brainstorms Manage timelines, deliverables, and cross-functional collaboration with editorial, design, and marketing partners Who You Are 2–3 years of hands-on experience in brand strategy, communication strategy, consulting, or consumer insight roles Able to think conceptually and structurally with clarity, curiosity, and business understanding Strong writing skills - not as a copywriter, but as a strategic communicator Research-driven, detail-focused, and able to create frameworks that guide creative teams Comfortable working with founder-led brands and high-velocity environments Emotionally intelligent and collaborative, with the ability to lead conversations Digitally fluent - understands how brand strategy connects to content, culture, and modern brand-building Mandatory Requirement You DO NOT rely on ChatGPT or AI tools for strategic thinking or final deliverables You may use AI only for basic information gathering Your thinking, frameworks, articulation, and brand POV must be original What You’ll Love Here Working at the intersection of strategy, culture, behaviour, and brand storytelling Deep involvement with founder-driven F&B , retail and hospitality ecosystems A strategy-first, research-first culture that values clarity over noise Freedom to build frameworks, shape narratives, and influence real business outcomes A close-knit studio environment where ideas move fast and craft is respected

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