Skyleaf Consultants LLP | Growth Marketing Manager

2 days ago


india Skyleaf Consultants LLP Full time

Responsibilities:

  • Develop and Execute Marketing Strategies: Create and implement marketing strategies across various channels including CRO (Conversion Rate Optimization), paid marketing, email marketing, copywriting, and product marketing.


  • Data Analysis: Utilize data tools such as Mixpanel to track and analyze marketing campaign performance, user behavior, and key metrics to inform decisions.


  • Ownership and Accountability: Take full ownership of marketing projects, from conception to execution, ensuring alignment with company goals and delivering measurable results.


  • Customer Acquisition, Conversion, and Retention: Design and implement effective strategies to attract new customers, convert leads into paying customers, and retain existing users.


  • Collaborate Across Teams: Work closely with product, sales, and customer support teams to ensure cohesive and effective marketing efforts.


  • Content Creation: Develop engaging and high-quality content tailored to different stages of the customer journey.


  • Market Research: Conduct thorough market research to stay updated on industry trends and competitor activities, identifying new opportunities for growth.


  • Optimize Marketing Channels: Continuously optimize marketing channels and campaigns to maximize ROI and achieve business objectives.


Qualifications:

  • 2-5 years of experience in marketing roles at high-growth startups.


  • Bachelors degree in marketing or engineering from good universities.


  • Strong track record in various marketing techniques like CRO, paid marketing, email marketing, copywriting, product marketing and more.


  • Strong analytical skills and experience with data tools like Mixpanel to track and interpret marketing performance metrics.


  • Broad knowledge of marketing principles and best practices, capable of handling a wide range of marketing tasks and projects.


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