Skyleaf Consultants LLP | Growth Marketing Manager
2 days ago
Responsibilities:
- Develop and Execute Marketing Strategies: Create and implement marketing strategies across various channels including CRO (Conversion Rate Optimization), paid marketing, email marketing, copywriting, and product marketing.
- Data Analysis: Utilize data tools such as Mixpanel to track and analyze marketing campaign performance, user behavior, and key metrics to inform decisions.
- Ownership and Accountability: Take full ownership of marketing projects, from conception to execution, ensuring alignment with company goals and delivering measurable results.
- Customer Acquisition, Conversion, and Retention: Design and implement effective strategies to attract new customers, convert leads into paying customers, and retain existing users.
- Collaborate Across Teams: Work closely with product, sales, and customer support teams to ensure cohesive and effective marketing efforts.
- Content Creation: Develop engaging and high-quality content tailored to different stages of the customer journey.
- Market Research: Conduct thorough market research to stay updated on industry trends and competitor activities, identifying new opportunities for growth.
- Optimize Marketing Channels: Continuously optimize marketing channels and campaigns to maximize ROI and achieve business objectives.
Qualifications:
- 2-5 years of experience in marketing roles at high-growth startups.
- Bachelors degree in marketing or engineering from good universities.
- Strong track record in various marketing techniques like CRO, paid marketing, email marketing, copywriting, product marketing and more.
- Strong analytical skills and experience with data tools like Mixpanel to track and interpret marketing performance metrics.
- Broad knowledge of marketing principles and best practices, capable of handling a wide range of marketing tasks and projects.
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