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Domnic Lewis International | Marketing Analyst

1 month ago


bangalore, India Domnic Lewis International Full time

Domnic Lewis has been mandated to hire Marketing Analyst - Electrical Markets Division for a renowned company.

Key Responsibilities

  • Brand Building and Market Penetration
  • Enhance brand value within the Trade segment, focusing on retailers and wholesalers.
  • Plan and execute retailer and wholesaler promotional schemes.
  • Drive demand creation at the end-user level, including electricians, engineers, and contractors.
  • Product Management and Promotions
  • Manage end-to-end new product introduction , from ideation to market launch.
  • Plan and execute marketing campaigns tailored for Trade and Industrial Trade markets.
  • Oversee DSR (Distributor Sales Representative) activities, promoters, and merchandising strategies.
  • Market Insights and Pricing Strategy
  • Conduct market and customer analysis to identify trends and opportunities.
  • Provide actionable insights through customer journey mapping for electricians, engineers, and project managers.
  • Optimize pricing strategies to ensure profitability while maintaining market competitiveness.
  • Campaign Execution and CRM Operations
  • Develop and execute marketing tactics related to product, channel, pricing, and promotions .
  • Support CRM operations to enhance customer experiences and address end-user needs effectively.
  • Collaboration and Compliance
  • Collaborate with cross-functional teams to develop and launch new products in alignment with leadership strategies.
  • Ensure compliance with industry and regulatory standards while working with customers.
  • Participate in corporate programs, maintaining adherence to quality standards and ethical practices.
  • Sales and Margin Support
  • Align marketing initiatives to achieve sales targets and margin expectations for the product portfolio.

Required Skills and Expertise

  • Education : Bachelor’s degree (MBA in Marketing preferred).
  • Experience : Minimum 4 years in Trade markets or Industrial Trade.
  • Strong understanding of customer journey mapping for electricians, engineers, project managers, and electrical contractors.
  • Proven experience in marketing campaign execution and product promotions.
  • Knowledge of CRM operations and customer engagement tools.
  • Excellent verbal and written communication skills.
  • Strong ability to collaborate with cross-functional teams in a matrix organization.
  • Willingness to travel up to 50% of the time.