Performance Marketer

Job Title: Performance Marketer – Meta AdsLocation: India (Remote)Shift Timings: 7 PM – 4 AM ISTAbout Us:At Simplia Inc., we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we’re on a mission to evolve into a $100 million leader in the industry, and we’re looking for the best of the best to join our team.The Opportunity:Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.As a part of the initial screening process, please fill the Google Form below:Google Form LinkWhat You’ll Do:Meta Ads Campaign Strategy & Management- Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.- Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.- Conduct in-depth audience research and leverage Meta’s targeting tools to ensure campaigns reach the right people.Performance Analysis & Optimization- Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.- Continuously refine targeting, bidding strategies, and creative assets.- Conduct A/B testing on ad creatives, formats, and audiences to improve performance.Budget Management- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.- Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.Creative Strategy & Optimization- Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).- Optimize creative assets for engagement, conversions, and campaign performance.Reporting & Communication- Generate and present campaign reports with actionable insights.- Align with clients/internal stakeholders on objectives, updates, and strategies.Meta Ads Best Practices & Compliance- Ensure all campaigns adhere to Meta’s advertising policies.- Stay updated with Meta Ads innovations and features for improved performance.Cross-Functional Collaboration- Work with design, content, and analytics teams for aligned execution.- Ensure proper tracking, pixel setup, and accurate data flow.Continuous Learning & Improvement- Stay ahead of social media advertising trends and Meta platform updates.- Experiment with new formats and features to maximize opportunities.Qualifications:Must Have:- Meta Ads Certification (Mandatory)- Proven experience running Meta Ads campaigns with measurable results.- Strong understanding of CPA, ROAS, CTR, and conversion tracking.- Proficiency in Meta Ads Manager and related tools.- Excellent communication and reporting skills.Preferred Skills:- Meta Blueprint Certification or equivalent advanced credentials.- Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.- Familiarity with Google Analytics or third-party analytics platforms.What You Bring:- Experience: 5+ years in performance marketing, scaling startups or working with high-impact agencies.- Proven Track Record: Delivered 3X+ ROAS and scaled campaigns contributing to $100M+ revenue growth.- Leadership Excellence: Ability to mentor, guide, and manage marketing teams.- Technical Mastery: Expertise in Meta Ads and digital marketing tools.- Aggressive & Goal-Oriented: Relentless focus on achieving measurable business growth.- Analytical Prowess: Skilled in turning complex data into impactful strategies.- Exceptional Communication: Confident in influencing and inspiring clients & teams.What We Offer:- Competitive Pay: With performance-based incentives for top achievers.- Remote Flexibility: Work from anywhere in India on US shift timings.- High-Impact Role: Your strategies will directly influence company growth.- Growth-Focused Environment: Thrive in a culture that celebrates innovation and big wins.- Legacy Opportunity: Play a key role in Simplia Inc.’s journey to unicorn status.Commitment:We seek dedicated professionals who are ready to invest their expertise and passion into building Simplia Inc. into a $100M+ leader.If you’re a growth-driven Performance Marketer with mandatory Meta Ads Certification, ready to lead campaigns that change the game, we want to hear from you.