Content Team Lead

2 days ago

Mohali, India TIGI HR Full time

Content Lead – Job DescriptionRole OverviewLead the end-to-end content strategy and execution.Build and scale content across blogs, videos, social media, newsletters, podcasts, and long-form formats.Ensure consistent brand voice, accuracy, and engagement across all platforms.Manage internal teams, agencies, and freelancers to deliver high-quality content.Key ResponsibilitiesContent StrategyDevelop and implement a unified content strategy aligned with business goals.Build and manage a structured content calendar.Maintain consistency in tone, messaging, and brand identity.Content Creation & ManagementOversee creation of written content (blogs, articles, newsletters, explainers).Lead production of video content (guides, walkthroughs, short-form reels).Manage social media content, campaigns, and engagement formats.Supervise audio content such as podcasts and weekly updates.Guide long-form projects like reports, case studies, and whitepapers.Execution & PerformanceManage teams and agencies to ensure timely, high-quality output.Drive reach and visibility through SEO, social distribution, and partnerships.Track content performance and optimize based on analytics and ROI.Team & Stakeholder ManagementLead a small team of writers, designers, and video producers.Collaborate with product, marketing, and cross-functional teams.Oversee agency deliverables and external partnerships.Skills & Requirements6–9 years of experience in content marketing, digital media, or brand communications.2–3 years of leadership experience managing teams or agencies.Proven ability to build and execute multi-format content strategies.Strong storytelling, writing, and editing skills.Excellent project and stakeholder management abilities.Familiarity with SEO, analytics tools, and digital content best practices .Experience working with creators, freelancers, and cross-functional teams.

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