Google Ads Manager

1 day ago

Vadodara, India Estée Lauder Company Full time

Google Ads Manager / SpecialistEstée Lauder CompanyPart-time · RemotePosition SnapshotEstée Lauder Company is looking for a Google Ads Manager / Specialist who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns.The role is designed for a professional who understands how to balance precision bidding, strategic messaging and performance insights in a competitive digital environment.What You Will ShapeInstead of executing isolated tasks, you will shape three essential elements of paid search success:- Strategic control of Google Ads ecosystems- Continuous improvement based on behavioural and performance data- A sustainable, scalable ads structure aligned with brand goalsYour work will influence how the brand reaches intent-driven users and how efficiently campaigns convert that intent into action.Core Practice Areas1. Campaign Architecture- Build structured campaigns with clear thematic relevance- Maintain logical keyword groupings, match types and bidding models- Adapt structure as markets shift and competition evolves2. Performance Refinement- Optimise bids, placements, ad copy and landing page alignment- Identify inefficiencies early and take corrective action- Evaluate audience signals and apply precision targeting3. Analytical Judgement- Interpret search data, cost patterns and conversion behaviour- Recommend direction based on evidence, not intuition- Present findings in a concise, business-friendly format4. Collaboration & Integration- Coordinate with creative, content, analytics and brand teams- Ensure messaging across campaigns remains consistent with Estée Lauder’s identity- Align ads strategy with broader marketing prioritiesIndicators of ExcellenceWe assess candidates through capability signals, not strict requirements:- Experience managing Google Ads in performance-driven environments- Strong understanding of search intent, bidding mechanics and optimisation cycles- Ability to spot meaningful patterns in data and act decisively- Clear communication—structured, precise and calm under shifting conditions- Familiarity with skincare, beauty, luxury, or retail sectors is a plus- Reliable self-management in a remote, part-time frameworkWorking Rhythm- Part-time, with focus on impactful output rather than hours logged- Remote, offering autonomy to plan and execute your workflow- Regular syncs with brand, digital and performance teams- Culture built on clarity, accountability and ongoing refinement

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