Performance Specialist- Ads

2 days ago

New Delhi, India The Hustler Collective Full time

Key Responsibility-

Paid Social Media Advertising (Meta, LinkedIn, X, etc.):

  • Develop and execute monthly paid social calendars aligned with brand goals.
  • Plan and run paid promotions and boosted content to enhance reach, engagement, and conversions.
  • Coordinate with design and content teams to develop high-performing creatives.
  • Monitor ad performance daily and optimize targeting, creatives, placements, and bidding.
  • Handle community engagement and DMs to maintain brand voice and customer trust.
  • Track social trends, hashtags, and platform updates to integrate into campaigns.
  • Drive platform growth by leveraging new features and ad formats.

Google Ads Campaign Management:

  • Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen.
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Create engaging ad copy and coordinate with designers for visual assets.
  • Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates.
  • Regularly analyze performance and implement A/B tests to improve outcomes.
  • Prepare detailed performance reports and insights for internal teams and clients.
  • Stay up-to-date with platform updates and industry best practices.

Additional Responsibilities:

  • Collaborate across departments (creative, strategy, SEO, and client servicing) for integrated campaign execution.
  • Research competitor strategies and digital trends to keep campaigns innovative.
  • Manage influencer collaborations in sync with paid campaigns (when needed).
  • Recommend new tools, platforms, or strategies to improve overall ad performance.

Required Skills & Qualifications:

  • 4-6 years of hands-on experience in Meta Ads & Google Ads.
  • Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio.
  • Excellent understanding of digital ad metrics and campaign performance optimization.
  • Experience managing multiple ad accounts simultaneously.
  • Strong communication and reporting skills.

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