Social Media Analytics Manager

2 weeks ago

mumbai, India C5i Full time

C5i C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms. Global offices United States | Canada | United Kingdom | United Arab of Emirates | India Job Responsibilities: Leverage social media listening tools to create timely research and reporting on consumer insights, trends, competitive analysis, product insights and emerging consumer tensions. Combine findings with other digital data sources, identify strategic recommendations and create persuasive presentations Understand the business objectives and measurement requirements to help guide decisions, KPI measurements and provide insightful recommendations. Develop strategic social reporting and analytics cadence by identifying key areas of measurements, optimizations & benchmarks. Ability to tailor findings and provide insightful and actionable recommendations to executive level stakeholders leveraging efficient storytelling and visualization skills. Experience working with multiple stakeholders and projects with ability to prioritize projects to meet deadlines. Passionate about all thing’s technology with knowledge about computer hardware, builds, gaming (or at least willingness to learn) Serve as a primary POC of contact for social listening support and experience with educating audiences with best practices. Understand, conceptualize and integrate AI based analysis and automation across social media analytics Required Skills: Minimum 7+ years of experience in Social media analysis and Research concepts Social Listening tools preferably Talkwalker, Brandwatch, Meltwater, and Synthesio. Understanding automation and AI implementation Proficiency with Microsoft Office Suite – primarily with Excel and PowerPoint Logical bent of mind to read and understand the data and reporting structures Data analysis and Insights writing skills are must Preferred Attributes: Ability to write Boolean queries to extract and manipulate data. Experience with visualization tools such as PowerBI, Tableau, Looker, etc. Knowledge of creating crawlers to capture web data and familiarity with NLP models for sentiment analysis and thematic analysis.

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