Digital Marketing Officer

1 week ago

Bangalore, India Peak XV Partners Full time

Job Title: Head of Marketing (Brand & Consumer Focus) Location: Series A Fintech Startup (Backed by Peak XV) A fast-growing Series A fintech company backed by Peak XV, based in Bangalore, is on a mission to revolutionize consumer finance through innovative technology and customer-centric solutions. The company is young, dynamic, and ambitious, seeking a passionate marketing leader to build its brand and scale its consumer base. The company is looking for a Head of Marketing with strong B2C experience to lead all marketing efforts focused on brand building and consumer acquisition. This leadership role involves shaping and executing the marketing strategy to establish a strong brand presence and drive growth in a competitive fintech market. Develop and implement a comprehensive brand strategy to create a differentiated market presence. Lead consumer marketing initiatives aimed at driving user acquisition, engagement, and retention. Oversee all marketing channels including digital, social media, events, PR, and influencer partnerships. Collaborate with product, growth, and data teams to ensure marketing efforts align with business objectives. Build and mentor a high-performing marketing team as the company scales. Manage marketing budgets effectively and report on key performance metrics to senior leadership and investors. 10-12 years of marketing experience with a proven track record in B2C marketing, preferably within fintech, BFSI, or consumer technology sectors. ~ Demonstrated success in brand building and scaling consumer brands. ~ Hands-on expertise in digital marketing, brand communications, PR, and performance marketing. ~ Strong leadership skills with experience managing cross-functional teams. ~ Data-driven and analytical with excellent decision-making capabilities. ~ Willingness to work from the Bellandur office in Bangalore; remote work is not offered. A chance to shape the marketing strategy and brand identity of a high-growth fintech startup. Collaborative and transparent work culture. Competitive compensation and benefits.

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