Head – Digital Marketing

Role OverviewThe Head of Digital Marketing will lead the league’s digital strategy, driving fan acquisition, engagement, and retention across online platforms. This role will design data-driven campaigns, build a vibrant digital community, and leverage emerging technologies to establish the league as a premier sports entertainment brand.Key ResponsibilitiesDigital Strategy & PlanningDevelop and execute an end-to-end digital roadmap aligned with the league’s brand and business goals.Identify trends, platforms, and technologies to enhance the league’s online presence.Integrate digital initiatives with overall marketing, ticketing, merchandise, and sponsorship objectives.Benchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovationOwns and evolves the league's brand identity, voice, tone, and long-term positioningLeads strategy for integrated marketing campaigns that drive awareness, participation, and loyaltyOversees execution of content, fan engagement, events, and community outreach through the internal team and agencyInterfaces with marketing agency on brand design, campaign execution, and content productionDevelops city-level and national marketing activations aligned to player and franchise storytellingLeads fan engagement and community-building programs (fan clubs, school outreach, contests, fantasy leagues, etc.)Designs and implements fan journeys and audience retention loops across digital, physical, and in-stadia experiencesTracks audience sentiment, competitor positioning, and regional culture to craft differentiated narrativesBenchmarks global leagues (IPL, NBA, UFC, etc.) to infuse best practices and category-defining innovationCollaborates with Revenue, Ops, and Athlete Development to create immersive brand experiencesProvides creative and strategic oversight to ensure agency alignment with brand and fan goalsContent & Social MediaBuild a robust content calendar across social platforms.Oversee production of multimedia content: videos, reels, stories, live streams, podcasts, and behind-the-scenes features.Partner with creative teams, players, influencers, and sponsors for impactful storytelling.Fan Engagement & CommunityDesign campaigns to grow and retain a passionate online basketball fan base.Drive fan conversations, UGC (user-generated content), polls, and live Q&A sessions.Implement gamification, fantasy leagues, or esports tie-ins to enhance digital experiences.Performance Marketing & GrowthPlan and optimize paid media campaigns (search, social, programmatic, OTT) for reach, engagement, and conversions.Use SEO, SEM, ASO (app store optimization), and email/SMS marketing to maximize visibility.Develop strategies for traffic acquisition, lead generation, and ticket/merchandise sales.Analytics & InsightsSet KPIs for digital initiatives (reach, engagement, CTR, ROI, etc.).Track and analyze data to inform content, targeting, and spend decisions.Conduct audience segmentation to deliver personalized experiences.Technology & InnovationEvaluate and implement tools for social listening, analytics, and marketing automation.Explore AR/VR, Web3, and other cutting-edge solutions for immersive fan engagement.Oversee website and app development, ensuring seamless UX and mobile-first design.Leadership & CollaborationBuild, lead, and mentor a high-performing digital marketing team (social, content, analytics, paid media).Collaborate with brand, broadcasting, sponsorship, and operations teams to ensure integrated campaigns.Manage vendor/agency relationships to ensure top-quality outputs and ROI.Key RequirementsBachelor’s/Master’s degree in Marketing, Digital Media, or related field.8–12 years of progressive experience in digital marketing, ideally in sports, entertainment, OTT, or consumer brands .Expertise in social media strategy, paid media, SEO/SEM, and content marketing.Proficiency with analytics tools (Google Analytics, Sprinklr, Social Bakers, etc.).Strong understanding of sports fandom, online communities, and influencer ecosystems.Creative thinker with strong analytical and leadership skills.Ability to thrive in a start-up/fast-paced sports league environment.