Product Marketer

1 month ago

Bangalore, India Aerchain Full time

Location : Bengaluru ( Only B2B SaaS Product Marketing Background required)

About the company:

We are Aerchain – a B2B SaaS organization revolutionizing how sourcing and procurement is

done in companies. We are backed by marquee investors and have some of the largest

companies in the world as clients.

About the role:

We are seeking an experienced and creative Product Marketer to join our team. The ideal

candidate has a strong understanding of the B2B SaaS space and a proven track record of

successfully launching and promoting new products.

In this role, you will be responsible for developing and executing the go-to-market strategy for

our SaaS product. This includes conducting market research, creating compelling messaging and positioning, and developing targeted digital marketing campaigns to drive product adoption

and growth. You will also be working with the sales and marketing teams to create sales

collaterals and thought leadership articles. You will also work closely with the product development team to ensure that our product meets the needs of our target market and that it is positioned effectively in the market.

Key Responsibilities:

 Develop and execute the product marketing strategy

 Collaborate with the product team to understand the features and benefits of our

products and translate them into compelling stories and messaging

 Work with the sales and marketing teams to develop and execute campaigns that

generate leads and drives revenue

 Conduct market research to understand customer pain points and needs, and use this

knowledge to build product positioning and messaging

 Analyse market trends and competitive landscape to identify what is working well and

what is not and how we will differentiate ourselves

 Develop and maintain sales and marketing collateral, including sales deck, case studies,

battle cards and demo scripts

 Drive social media and content marketing with a focus on the right message for the right

customer on the right channel at the right time

 Create content for webpages and landing pages

 Measure and report on the effectiveness of product marketing efforts

Skills required:

 5-7 years of product marketing experience in a SaaS company

 Excellent written and verbal communication skills

 Ability to translate technical features into compelling messaging and stories

 Strong analytical skills and ability to use data to make decisions

 Experience with market research and competitive analysis

 Experience working with cross-functional teams, including product, sales, and marketing

 Ability to work effectively in a fast-paced, dynamic environment

If you are a hustler with entrepreneurship mindset, passionate about driving product success

and making a meaningful impact on the business, we encourage you to apply for this role. At

Aerchain, you'll have the opportunity to work with some of the brightest minds in the industry

and be a part of a culture that values creativity, innovation, and collaboration. We are a fast-

paced and dynamic team and strongly believe in helping our employees grow and succeed

along with the company.

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