Saffron Tech Pvt Ltd | Performance Marketing Manager | saket
6 days ago
It will be work from office
Key Responsibilities:
1. Campaign Strategy & Execution:
Develop and implement data-driven performance marketing strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
Plan, manage, and optimize paid campaigns to meet performance objectives such as lead generation, sales, and customer acquisition.
2. Data Analysis & Optimization:
Monitor campaign performance metrics (CTR, CPA, ROAS, etc.) and make data-driven adjustments to improve outcomes.
Perform A/B testing on ads, landing pages, and strategies to optimize performance.
3. Budget Management:
Manage and allocate campaign budgets effectively to achieve optimal performance and ROI.
Track daily/weekly/monthly spend and ensure adherence to allocated budgets.
4. Collaboration & Reporting:
Work closely with the content, design, and analytics teams to create impactful ad creatives and landing pages.
Provide detailed performance reports to stakeholders and offer actionable insights to improve future campaigns.
5. Market Research & Trend Analysis:
Stay updated on industry trends, tools, and best practices in digital and performance marketing.
Research and identify new opportunities for growth and channel expansion.
6. Tools & Platforms Expertise:
Utilize tools like Google Analytics, Google Ads Manager, Facebook Business Manager, and other ad platforms to measure and optimize campaign performance.
Work with marketing automation platforms for lead nurturing and audience segmentation.
Thanks & Regards,
Akanksha
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